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It Cosmetics

IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

    • Based on 2,714 reviews
Condition: New
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$46.00 Why this price?

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As low as $11 / mo
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30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Monday, Apr 14
Order within 8 hours and 29 minutes
Available payment plans shown during checkout

Recently Viewed

Color: 22 Light Neutral (light to medium complexion with neutral undertone)


Brand: IT Cosmetics


Item Form: Liquid


Item Volume: 5 Milliliters


Scent: Unscented


Special Feature: Lightweight


Product Dimensions ‏ : ‎ 1.38 x 1.46 x 5.39 inches; 4.16 ounces


Item model number ‏ : ‎ S3872700


Manufacturer ‏ : ‎ IT Cosmetics


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Apr 14

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Beautiful foundation, my favorite right now.
Color: 51.25 Rich Neutral (dark tan complexion ...
Review Image by Morganlove Morganlove
Review Image by Morganlove Morganlove
Review Image by Morganlove Morganlove
This foundation is so beautiful, I just recently got it about a month ago. I figured I would try it because it was lightweight and I was looking for something comparable to the discontinued makeup forever water weight foundation. This foundation is so beautiful, dries down very nicely. No tacky feeling after it dries down. I noticed hands or sponge application gives the best dry down. I have combination skin, so I like for my makeup to dry down completely. It last all day, had a beautiful pearlescent radiant finish without dewy or glowy look. Helps so I don’t look greasy at the end of the day in my normally oily Tzone. I got color 51.25, normally NC45/46 MAC or C8, Georgio Armani’s Luminous Silk shade 11. I am a deep Tan olive, hard finding true neutral or dark olive, this is a little red but still nice. I just use a yellow powder to set and balance it out. I think this will be discontinued so I bought 3 😩. Lots of compliments. ... show more
Reviewed in the United States on March 14, 2025 by Morganlove Morganlove
    • Love It Cosmetics
Color: 31 Medium Neutral (medium complexion wit...
This foundation has very good coverage without being heavy. Plus it’s good for your skin. I highly recommend. A little goes a long way.
Reviewed in the United States on February 21, 2025 by Millie
    • Nice coverage
Color: 20 Light Cool (light complexion with red...
I haven't used foundation in many years because I've never liked the feel of it. With aging, I've started with some discoloration, so decided to give it a try again. I saw that this brand was recommended for women my age, so I gave it a try. I'm not only very pleased with the coverage, but it's so lightweight that it doesn't feel like I have any makeup on. The color looks very natural and it has a very smooth finish. I'm pleased with the quality of this product and it's a good value. I will purchase again. ... show more
Reviewed in the United States on October 30, 2024 by Diane Gillet
    • Discontinued IT Product
Color: 30 Medium Cool (medium complexion with s...
This is my favorite foundation and I love it. It's great for mature skin and your skin does actually look better after wearing it for awhile. I have been using this since it first came out. However, I was very disappointed that I can no longer purchase it at Ulta or on the IT website. I wrote to the company and they said they are discontinuing it. I was so very sad to hear this. I was so excited to find this on Amazon in my shade, but I'm sure that it won't be on here for long either. Now, I have to find a new foundation that works. I did try their CC Cream but I cannot use products that have SPF in it unless it's mineral. I have sensitive eyes and skin and it burns my eyes. If they do come out with a replacement, I hope that it isn't more expensive. This product is expensive but it does last for awhile. ... show more
Reviewed in the United States on March 6, 2025 by PCH
    • Wow
Color: 11 Fair Neutral (fair complexion with ne...
Wow wow wow this product is excellent! It is light yet covers. I have never spent this kind of money on foundation. It has been 3 days now that I have used it. I will have to wait for 2 weeks to see improvement of my skin before I say anymore.
Reviewed in the United States on December 11, 2024 by Amazon Customer
    • Sensitive skin? This may not be the best fit for you.
Color: 20 Light Cool (light complexion with red...
Review Image by Ms. Chili Ms. Chili
Review Image by Ms. Chili Ms. Chili
I am 52 and have sensitive skin. I started noticing that some sunscreens would cause me to break out a few years back. I feel this may be the case with this product. I really love the product otherwise. This product goes on very well with a makeup brush. I do clean my foundation brush daily. I wore this product 4 days in a row. It made my skin look very good on day 1 and 2. Unfortunately, at the end of day one I had a pimple, an additional pimple at the end of day 2, and several new ones by the end of day 3 and 4. On day 2 it covered the pimple from day 1 pretty well. and did okay on day 3 covering the 2 pimples from the previous 2 days. Unfortunately, the additional pimples I got by the end of day 3 was more than it could cover on day 4 It is the morning of what would have been day 5 and I am certain since it didn't cover the pimples yesterday and I have new ones that came during day 4 that it will not cover them today. I thought on day 1 that maybe it is one of my occasional pimples, but with a new one on day 2 and several coming of day 3 and a couple more on day 4, I am pretty sure it is the product. At the age of 52, I occasionally still have a pimple, but not in a large amount. No other new products were used. I do love the texture and the way it made my skin look the first couple of days, and the way it applied. The down side is bumps. I haven't had this many at one time in years. Also, I do have very dry skin and this product was not drying. If it weren't for the pimples I would keep the product. I would recommend it to anyone that doesn't have sensitive skin. If you have sensitive skin you can always try it. What causes outbreaks on me may not cause them on you. ... show more
Reviewed in the United States on December 5, 2023 by Ms. Chili Ms. Chili
    • Smooth application, nice finish
Color: 22 Light Neutral (light to medium comple...
I was nervous that I would choose the wrong shade but this formula was workable and buildable coverage. I didn’t need to know my exact color match for that reason. I purchased when it was half off but it’s a great purchase even if I would’ve paid full price. The application was smooth and the final texture was exactly what I was looking for. ... show more
Reviewed in the United States on September 17, 2024 by Noah & Rosi Sherrer
    • Love it cosmetics!
Color: 33 Medium Neutral (medium complexion wit...
Great price for the brand! Highly recommend for light coverage!
Reviewed in the United States on February 24, 2025 by Dan B.

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