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Wiley

Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)

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Format: Hardcover


Description

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today’s leading tech companies--Bill Campbell said, “Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge.” The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you’ll need to create just such an environment. As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. The book covers:what it means to be an empowered product team, and how this is different from the “feature teams” used by most companies to build technology productsrecruiting and coaching the members of product teams, first to competence, and then to reach their potentialcreating an inspiring product vision along with an insights-driven product strategytranslating that strategy into action by empowering teams with specific objectives―problems to solve―rather than features to buildredefining the relationship of the product teams to the rest of the companydetailing the changes necessary to effectively and successfully transform your organization to truly empowered product teamsEMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive. Read more

Publisher ‏ : ‎ Wiley; 1st edition (December 3, 2020)


Language ‏ : ‎ English


Hardcover ‏ : ‎ 432 pages


ISBN-10 ‏ : ‎ 111969129X


ISBN-13 ‏ : ‎ 97


Item Weight ‏ : ‎ 1.4 pounds


Dimensions ‏ : ‎ 6 x 1.5 x 9.1 inches


Best Sellers Rank: #40,440 in Books (See Top 100 in Books) #305 in Entrepreneurship (Books) #425 in Business Management (Books) #645 in Leadership & Motivation


#305 in Entrepreneurship (Books):


#425 in Business Management (Books):


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Top Amazon Reviews

    • Excellent Guide to Empowered Product Management
I have been doing product management for over 15 years and many of the processes and methodologies I have come to learn and apply in order to become effective are beautifully summarized and explained by he author. This book is an excellent guide that can save product managers years of uninformed mistakes and trial and error. To the authors: I think that the name of the book is somewhat incongruent and misleading. I know it aligns with the simple one-word set of books you've written and that an empowered product team is the desired result, but simply naming it "Empowered" misses the opportunity to have a name that quickly sums up the incredibly valuable content of this book to potential readers. For example, it took me a year to read the book from the time it was recommended to me because the name didn't sound like anything I would have want to read, when it is now a required book for Product Managers, UX Designers, and Tech Leads on my teams. I feel that something simple like: "Product Management Mastery" would have pick way higher initial interest for me. Thanks for writing such a great book. ... show more
Reviewed in the United States on September 19, 2023 by NelsonAltamirano
    • Cagan Does It Again From a Leaders Perspective
Cagan does it again. He sets the bar for no-nonsense advice and guidance in the product space. This time its about leadership and maintaining a good product culture from the top down, while his prior book Inspired was mostly about being a product manager. There is a lot of carryover from Inspired as he maintains his key principles. There are very few people that I read where I am constantly nodding and saying to myself "couldn't have said it better", but Cagan is one of them. Here are some powerful quotes * The product manager has a clear responsibility, which is to ensure that the solutions are valuable (our customers will buy the product and/or choose to use it), and viable (it will meet the needs of the business). Together with a product designer who is responsible for ensuring the solution is usable, and a tech lead who is responsible for ensuring the solution is feasible, the team is able to collaborate to address this full range of risks (value, viability, usability, and feasibility). Together, they own the problem and are responsible and accountable for the results. * With every interaction, at the very least, you’re looking to learn: Are the customers who you think they are? Do they have the problems you think they have? How do they solve that problem today? What would it take to get them to switch? * If I had to boil it all down, I'd say that thinking like an owner versus thinking like an employee is primarily about taking responsibility for the outcome rather than just the activities. * Your highest‐order contribution and responsibility as product manager is to make sure that what the engineers are asked to build will be worth building. That it will deliver the necessary results. This means working with designers and engineers to come up with solutions that are valuable, usable, feasible, and viable. That is product discovery, and that is what takes on the order of four solid hours a day. * Stephen Covey explained that: Trust is a function of two things: competence and character. Competence includes your capabilities, your skills, and your track record. Character includes your integrity, your motive, and your intent with people. Both are vital. I will definitely keep this book handy to brush up on some of the chapter themes around strategy or hiring in the future. * Optimizing for empowerment requires balancing three interrelated goals: ownership, autonomy, and alignment. * The main thing is to keep the main thing, the main thing. —Jim Barksdale * “Failing” in discovery is not really failing—it is very fast and inexpensive learning Here is one gem from the book that anyone could use during interviewing. I used it a few times and loved the level of thought it forces the interviewee to put into their response. "This setup should be disarming. The candidate must understand that there is no correct answer to the question, hopefully setting up an honest conversation. Now for the four attributes, in no particular order. I (Chris) usually describe them this way: * Execution — how well do you get things done, do the right thing without being asked, and track lots of simultaneous targets? * Creativity — how often are you the person in the room with the most or the best ideas? * Strategy — how well do you get up above what you're working on and put it into a broader market or vision context and then make this clear to others? * Growth — how good are you at figuring out ways to multiply effort through smart use of process, team management, and so on?" ... show more
Reviewed in the United States on July 26, 2021 by Matt and Erin K.
    • the best for CPOs
"Empowered" is a great book that helped me understand more about being a product leader. I read the author's first book, "Inspired," nine years ago when I was starting in product management. Now that I'm ready to move up to a CPO role, "Empowered" gave me the answers to most of my questions. It's a really helpful book for anyone looking to grow in this field. ... show more
Reviewed in the United States on July 11, 2023 by Maria
    • Excellent book on product organisations
I really like the content of the book, the most compelling i have read about product organisations. It is an assertive guide on what a good product organisation looks like and more importantly what it doesn’t look like. A must read for all the corporate digital factories churning digital features instead of building new critical business lines around digital products. ... show more
Reviewed in the United States on March 19, 2023 by Bernhard Fabrice
    • A absolute must read for Product Leaders
Empowered is and should be a must read for any product leader. There are a lot of books to help Product Managers and a lot more on leadership but almost nothing has been written about how to help develop product leadership. Product Leadership is extremely important in this world where product management principles are being applied to any industry. Product leadership needs a balance between strong functional skills of a PM, strategic thinking of a strategist and leadership skills of great leaders. The book helps you think about all the ways you can help your teams build extraordinary products. The best thing I loved about the book is the philosophies, frameworks and techniques to help PMs thrive and grow. The practices will help PMs build great products. The things that most stood out for me are 1. How top tech companies are shipping one great product after another 2. How a product leader can hire great PMs and coach their teams 3. How to set product vision 4. How to define product strategy 5. How to transform your teams I am grateful for Marty Cagan's work over the years to help Product Managers become better. I have been learning a lot from Marty's previous book Inspired, his articles and workshops. I eagerly waited for Empowered and pre-ordered the book and couldn’t wait. Empowered is a great guide book full of strategic guidance and practical advise on how PM leaders can grow. The book was amazing! It has turned out to be a lighthouse for me. The book is inspiring and I hope to keep referring it back to when I look for answers in best practices. The book will really help even ordinary people build extraordinary products and unleash their true potential to the world impacting the lives of millions of people. ... show more
Reviewed in the United States on January 24, 2021 by PRASHANTHI RAVANAVARAPU
    • Great
Good read
Reviewed in the United States on July 13, 2023 by Aurora

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