Search  for anything...
e.l.f.

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

    • Based on 9,623 reviews
Condition: New
Checking for product changes
$10.00 Why this price?

Buy Now, Pay Later

As low as $2 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Sunday, Apr 20
Order within 19 hours and 33 minutes
Available payment plans shown during checkout

Recently Viewed

Size: 0.81 Fl Oz (Pack of 1)


Features

  • MAKEUP PRIMER & SKINCARE: Your skins future looks brightyour favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
  • SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
  • CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
  • HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

Description

Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

Brand: e.l.f.


Product Benefits: Even Toning, Smoothening, Brightening


Coverage: Medium


Item Form: Gel


Skin Type: All


Product Dimensions ‏ : ‎ 0.94 x 1.57 x 5.71 inches; 1.45 ounces


Item model number ‏ : ‎ 81517


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Apr 20

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Makes up makeup last all day
Size: 0.81 Fl Oz (Pack of 1)
I have very oil combo skin & every other primer is okay but this makes my foundation stick & stay put all day long. I've never tried a sticky type of primer before but this is amazing & my new holy grail! I highly recommend this for us oily skinned individuals.
Reviewed in the United States on April 9, 2025 by Mary Grieco
    • Elf Primer
Size: 0.81 Fl Oz (Pack of 1)
Elf Power Grip Primer is the BOMB!!!! It holds make up to your face very well. There is a great difference between when there is primer be no primer. Allows makeup to last much longer. Definitely recommend ladies!!!
Reviewed in the United States on April 14, 2025 by jody
    • Good Product
Size: 0.81 Fl Oz (Pack of 1)
I can't compare this to any other primer because it is the only one I have used (I have just recently started wearing make up, other than eyeliner and mascara, again). What I can say is this goes on easily. As other reviewers have said, it feels sticky initially, but dries weightless. I also think it dries quickly so keep that in mind when applying. I do feel as though this is a light product, it does not make me feel like I am wearing a mask. I feel like it evens out my skin texture but I am unsure what, if anything, it does for my foundation and powder (both also e.l.f. brand) but I have not tried using them without this primer. So far I am pleased with this product. ... show more
Reviewed in the United States on February 23, 2025 by Amazon Customer
    • Fantastic primer
Size: 0.81 Fl Oz (Pack of 1)
The grip is amazing. I have oily combination skin and this works for me.
Reviewed in the United States on April 13, 2025 by Chantel DaCosta
    • Best moisturizing primer that keeps makeup on
Size: 0.81 Fl Oz (Pack of 1)
Best primer ever! It moisturizes your face while creating a great grip at the same time. Very important to make sure it’s completely dry before putting on foundation or else you’ll be left with a slimy mess. I’ve tried many high end expensive primers, and they do not compare to this one.
Reviewed in the United States on March 31, 2025 by Katie Maglio
    • Thick, Sticky & Great Product
Size: 0.81 Fl Oz (Pack of 1)
This is a GREAT primer- and, let me specify, it is particularly great for certain circumstances. After having visited my dermatologist and having to get a few spots removed for biopsy, then days later having to attend an event, it works brilliantly to cover (and flatten) areas. It is MUCH thicker than your typical primer, and it works great whether it be flattening the area of scars, scabs, wrinkles, etc. I would submit that the best usage is waiting 5-10 minutes after application to fully let it set and dry, and then proceeding to the rest of your makeup. It is also great if your makeup tends to fall off easily as the thickness and stickiness hold everything in place to perfection. ... show more
Reviewed in the United States on March 4, 2025 by Caroline H.
    • Really great product
Size: 0.81 Fl Oz (Pack of 1)
It took me a long time to try this product. It's definitely worth the hype. My makeup doesn't move with this product. Really good 👍 👌
Reviewed in the United States on April 9, 2025 by Joy
    • It feels sticky
Size: 0.81 Fl Oz (Pack of 1)
I know but I just don’t like the way it feels. For my skin I don’t see it doing a great job. I’m still undecided on whether I’d buy it again or not.
Reviewed in the United States on March 28, 2025 by Georgia L. Langley

Can't find a product?

Find it on Amazon first, then paste the link below.