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Career Press, Inc.

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

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Arrives Wednesday, Nov 6
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Publisher : Weiser; First edition (November 15, 2008)


Language : English


Paperback : 208 pages


ISBN-10 : 1601630328


ISBN-13 : 22


Item Weight : 10.4 ounces


Dimensions : 6 x 0.47 x 9 inches


Best Sellers Rank: #39,885 in Books (See Top 100 in Books) #54 in Advertising (Books) #269 in Marketing (Books)


#54 in Advertising (Books):


#269 in Marketing (Books):


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Top Amazon Reviews

    • PACKED with immediately-useful information!!
Review Image by Peggy
Review Image by Peggy
Review Image by Peggy
Review Image by Peggy
Review Image by Peggy
Review Image by Peggy
So MUCH useful information!!! This book, although not very large, is PACKED with research-based tips to help one write ads, letters, & online copy that is effective and sells. I sell antiques on eBay, and using just a few of the tips on this book (creating better headlines and changing font color), my sales have increased almost immediately! This book is amazing and I highly recommend it. Please mark if you find my review helpful. Thank you so much! ... show more
Reviewed in the United States on August 14, 2019 by Peggy
    • BUY THIS BOOK AND STUDY IT!
One of the best marketing books I have ever read! I've read many marketing and copywriting books over the last few years and most of them are very dry and boring but this one was so fun to read. It basically takes all the major advertising concepts from many of the great marketers such as David Ogylvy, Claude Hopkins, John Caples ect. and condenses them into one fun and easy to read book. If you could only buy one book on marketing and copywriting, this book would be the best bang for your buck. ... show more
Reviewed in the United States on June 8, 2018 by Thomas Doll
    • Good for Newbies - But Out-Dated Approach to Selling.
UPDATED REVIEW: While I really liked the beginning of this book and found it had a lot of good information, the more I read the more I found it really outdated. I feel like it's written based on the "hard sell" - not a more contemporary approach of providing value and educating your customers and letting them come to you - in the "inbound style" of marketing. Definitely not geared for the online world of marketing that's effective today. Also - doesn't really teach the "how to" of copy writing and the format gets really monotonous to read. . ... show more
Reviewed in the United States on March 24, 2018 by Tag Jones
    • Very cunning book on the use of psychological verbiage for successful sales from advertising.
If you’re having trouble making conversation from your leads, it’s most likely you’re getting their attention in the wrong way. Read Cashvertising and turn a large portion of your potential leads into buyers! You can use this in retail brick and mortar sales, online sales like eBay, Amazon, Shopify, (especially useful in product descriptions), etc., for doctors and lawyers to get more clients, and so forth. Anyone, who’s selling anything can benefit tremendously by implementing tiny little psychological verbages in their ads to get more people to buy their products or services!!! As long as your product or service is or does what you’re advertising, and that it is legal, moral, ethical and legitimate, then there’s no harm done! It’s worth reading multiple times too! ... show more
Reviewed in the United States on March 30, 2019 by David F. Mooney
    • Genius
I have worked in advertising and sales for many years and thought that I knew everything when it came to moving a product. To paraphrase the Thomas Edison quote at the end of the book, I didn't know one millionth of one percent. Reading this book gave me a much more in depth view of the science of advertising. I'm going to apply these tips to writing even better copy. Thanks Drew. ... show more
Reviewed in the United States on September 22, 2017 by Mo Washington
    • before you waste money on ads that don't work
Cashvertising is a must-read for anyone who buys, sells or creates advertising. It's the "secret sauce" for how to speak into the "buy now" psyche. Having read numerous books on sales and marketing, I found this to be one of the most concise, entertaining and (unpretentiously) educational books I've read on the subject. Seriously, before you waste money on ads that don't work, invest a little in learning how to create ones that will. ... show more
Reviewed in the United States on April 30, 2018 by Jolly On!
    • How to Write Killer Ads in Minutes
Do you desperately want to destroy your competition in the local marketplace? Yes!!! Creating dyanmite ad copy is quick and easy after reading Drew Whitman's Cashvertising. Drew's million dollar playbook is jam packed with ad agency secrets. Drew delivers super easy techniques to transform your advertising today. Yes today! Apply these secrets and your competition won't know what hit them. Drew tackles the: 8 Biologically Programmed Desires 9 Secondary Human Wants 17 Foundational Principles of Consumer Psychology 41 Proven Techniques to Selling Anything to Anyone 4 Step Recipe for Using Fear in Your Copy 6 Weapons of Influence 22 Potent Headline Starters 6 Copy Lures 7 Best Types of Photos to Use 4 Ad Positions that Matter 7 Online Response Boosters 10 Most Effective Multi-ad Formations 22 Response Superchargers 9 Ways to Convey Value 13 Ways to Make Buying Easy 11 Ways to Boost Coupon Returns 46-Point "Killer Ad" Checklist Drew also answers our questions about the best type face, ad size, color, page and sectioning, long copy vs. short copy, surveys, unique selling propostions, and the list goes on. Yes. You can learn enough from Drew's Cashvertising to fill your pockets with crisp new $100 bills. And watch your competition jealously anoint you "King of the Hill" after you have squashed their weak ads. Invest in your future today, pick up your own copy. For an inexpensive seed investment of a few bucks and a couple of hours, you can profit many thousands of dollars. ... show more
Reviewed in the United States on August 30, 2012 by Mark Upshaw
    • Great Thinking
This is a very easy to read book. I am just getting into marketing and this offers lots of useful tips and psychology.
Reviewed in the United States on September 29, 2017 by WendyWelch

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