Search  for anything...

Beauty by Earth Self Tanner - USA Made with Natural & Organic Ingredients, Moisturizing Self Tanning Lotion with Aloe Vera & Coconut for a Natural Glow, Streak-Free Fake Tan, Medium to Dark

  • Based on 22,748 reviews
Condition: New
Checking for product changes
$33.98 Why this price?
Save $2.01 was $35.99

Buy Now, Pay Later


As low as $8 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: Only 1 left in stock, order soon!
Fulfilled by Amazon

Arrives Apr 22 – Apr 25
Order within 8 hours and 58 minutes
Available payment plans shown during checkout

Size: 7.5 Fl Oz (Pack of 1)


Color: Medium to Dark


Features

  • A NATURAL, SUN-KISSED GLOW: Goodbye to orange hues and hello to a natural-looking tan. Our bronzing tanning lotion comes in fair to medium & medium to dark shades for all skin types.
  • CLEAN BEAUTY: Trust Beauty by Earth for a natural self tanner organic made with organic aloe vera, shea butter, and botanical extracts without any harmful additives or dyes.
  • SUITABLE FOR FACE & BODY: Our organic tanning lotion can be used on both face and body for a seamless, all-over tan. For acne-prone skin, use our tanner lotion for glowing skin.
  • OPTIONS FOR EVERYONE: We offer a variety of USA-made best self tanning lotions and formats, including mousse, spray tan, tanning drops, tanning mist, and more. Find your perfect match!
  • EASY APPLICATION, NO STREAKS: Our best self tanner for body is easy to apply & goes on clear, without leaving any streaks or patches. You'll have a beautiful, even tan in no time. And no staining your sheets or clothes!
  • LONG-LASTING RESULTS: Our natural tanning lotion self tanner delivers a beautiful tan that lasts for days. With proper care, maintain your gorgeous glow without any sun damage.

Item Form: Lotion


Skin Type: All, Combination, Sensitive, Dry, Normal


Material Type Free: Fragrance Free, Sulfate Free, Artificial Color Free, Non Toxic, Paraben Free


Brand: Beauty by Earth


Product Benefits: Easy Application, Natural Color, Streak-Free, Radiant Tan, Moisturizing


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2 x 2 x 7 inches; 8 ounces


Item model number ‏ : ‎ TANN-PUMP-8OZ


UPC ‏ :


Manufacturer ‏ : ‎ Beauty by Earth


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Apr 22 – Apr 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • SO great for super pale girlies!
Size: 7.5 Fl Oz (Pack of 1) Color: Fair to Medium
Love this self tanner! I was looking for a new tanner with better ingredients and this one did not disappoint! I was hesitant to buy this because of the price, seems a little steep for me. However, I am extremely pale and don't need to use a lot AT ALL. I did both my legs with a dollop the size of a dime, that I actually mixed with aloe vera gel so that I could spread it more evenly and fully. I wasn't sure that would be enough to give me the tan that I want (which admittedly is a very light tan, as again, I'm pale as a ghost). That amount was actually a bit MUCH and still got me a little darker than I want. I will use even less next time and this bottle should last quite a while! I did both my arms yesterday and used literally like a drop, I don't know how to describe the amount maybe a 1/4 of the amount I used for both legs and it gave me just the hint of tan that I wanted. I just need it to take away the day glow white hue to my skin, lol. Love this, will use up and buy again. ... show more
Reviewed in the United States on April 11, 2025 by Molly

  • Best Natural Self Tanner I’ve Ever Used!
Size: 7.5 Fl Oz (Pack of 1) Color: Medium to Dark
I’ve tried so many self-tanners, but Beauty by Earth’s Self Tanner Lotion is hands down the best! I love that it’s made with natural and organic ingredients, so I don’t have to worry about harsh chemicals on my skin. The lotion applies smoothly, doesn’t streak, and develops into a beautiful, natural-looking tan. One of my favorite things is that it doesn’t have that strong, unpleasant self-tanner smell. Instead, it has a light, pleasant scent that fades quickly. Plus, it’s super moisturizing, leaving my skin feeling soft and hydrated. I noticed a subtle glow within a few hours, and after applying it for a couple of days, I had the perfect sun-kissed tan that looked so natural. No streaks, no blotchiness—just an even, gorgeous color. If you're looking for a safe, effective, and natural self-tanner, this is THE ONE. I will definitely be repurchasing! ... show more
Reviewed in the United States on March 31, 2025 by Amazon Customer

  • Best self tanner!
Size: 7.5 Fl Oz (Pack of 1) Color: Fair to Medium
My go-to self tanner! Been using for a while now. Mostly appreciate that it is non-toxic. It has a mild smell. But it isn’t bad at all. It goes on white, takes 15 min to dry, and usually see results within 8 hours. Pretty natural/golden looking tan. I use it most in the spring since most of my body hasn’t seen the sun in several months, and I’m starting to wear short dresses. People have noticed that it looks like I’ve gotten some sun! ... show more
Reviewed in the United States on April 6, 2025 by Stephanie S.

  • Great product so far
Size: 7.5 Fl Oz (Pack of 1) Color: Medium to Dark
So far, I love this stuff. I have tried them all but L’Oréal Sublime won’t ship to Hawaii so I did some research and thought I’d try this one. I am fair skinned and living here I have to be careful with sun exposure. Unlike most others, this makes my dry, older skin feel smooth and soft! And the coconut smell dissipates fairly quickly. Best of all , the result is so natural. Better than any I’ve tried. Exfoliate first, start small, rub in well and let dry. Not tacky, greasy or drying! Worth every penny. ... show more
Reviewed in the United States on April 11, 2025 by Kathleen

  • Nontoxic and it WORKS
Size: 7.5 Fl Oz (Pack of 1) Color: Medium to Dark
Natural ingredients unlike almost all other fake tans, this one doesn’t contain chemicals and carcinogens :) it works great and looks very good. It’s more like a real fake tanner than a gradual tanning lotion - it’s strong! I applied with a mitt and it looked perfect. It fades naturally and doesn’t get weird and patchy. You won’t be making any compromises on performance to switch over from really bad chemicals in traditional fake tanners!! ... show more
Reviewed in the United States on April 7, 2025 by emma

  • Must try various ways and techniques before tossing or knocking it down
Size: 7.5 Fl Oz (Pack of 1) Color: Medium to Dark
I tried various products in the course of a few decades. Let’s just say- I am glad the era of tanning beds is in the past. Anyway- this one has come so close to being truly gradual but still within hours of seeing a result. I found that one has to moisturize with their regular lotion first and then apply this. Do your best to use even strokes to spread the lotion evenly. I use this mostly in the face and chest are. I haven’t tried the body as I never really had trouble with tanning the body. Over the course of years and killing my skin with proactive and other anti acne treatments no natural tan stays on me long enough. When I apply this lotion- no kidding- I always get absolutely random compliments from men and women. It goes like you look great, your skin is flawless and you have a glow. I am no fool and I know when it’s not a sideways comment. These were genuine and some from closest friends and family. Each time I know precisely what happened- I noted having used this unless tanning cream. Those who knock it off because they were overzealous spreading it out or overworked the skin may knock it off, but before you do, try various applications. The good part about it- it’s forgiving- it comes off naturally in the course of 3-4 days. Even if you screwed it up tremendously- you can cover it up with a foundation or do a gentle exfoliation. Anyway, I am rarely into fake stuff- I prefer real tan but if I had to take off the hat to one product it’s this one. ... show more
Reviewed in the United States on February 26, 2025 by Ilana

  • Warning for Dumb Dumbs
Size: 7.5 Fl Oz (Pack of 1) Color: Medium to Dark
Just a warning, I was using Jergens Glow and I had the thought that this product was similar, just better ingredients.. let’s just say I wasn’t as careful as I should have been. I had sloppy orange hands for about four days. This is not a gradual tanning lotion, this is the full blown stuff lol. I like that it’s easy to apply, there aren’t streaks, but you need to make sure you’re taking the same precautions as any other self tanner. I thought it was just going to be a subtle glow like Jergens but it packs a bigger punch. I’m still deciding if I’m ok with the color, I have light olive skin and I feel like this lotion makes me look a little jaundice. Jergens just sun kissed my natural tone. I will say, a little goes a long way.. that was the other mistake I made. This bottle should last awhile. Hopefully this helps! I’m still glad I tried it, and I will use it, it just wasn’t what I thought it’d be. ... show more
Reviewed in the United States on April 2, 2025 by Kody Kay

  • Things to know….
Size: 7.5 Fl Oz (Pack of 1) Color: Medium to Dark
This stuff works. There are a few things to be aware of. First, a little dab will go a long way. I always take a tissue and gently rub areas such as elbows, knees and ankles where there are wrinkles and possible build up. I wouldn’t recommend using every day. I use the medium to dark and it has a nice tone to it, but it could get orangey looking if you over apply. Lastly, the smell is very nice out of the tube but as it wears throughout the day you begin to get that familiar sunless tan odor. So pick and choose the timing of your applications. ... show more
Reviewed in the United States on April 6, 2025 by Mirkammom

Can't find a product?

Find it on Amazon first, then paste the link below.