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wet n wild

wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free

    • Based on 14,426 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, Feb 11
Order within 18 hours and 54 minutes
Available payment plans shown during checkout

Color: Soft Ivory


Size: 1 Count (Pack of 1)


Features

  • SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
  • FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
  • EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
  • CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
  • BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you.

Description

Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!

Item Form: Stick


Color: Soft Ivory


Skin Type: Combination


Finish Type: Semi-Matte


Recommended Uses For Product: Face Makeup,Mattifying


Product Dimensions ‏ : ‎ 1.26 x 1.26 x 3.35 inches; 1.44 ounces


Item model number ‏ : ‎ 852B


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Feb 11

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Affirm Financing
  • Afterpay Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Quality!
Color: Shell Ivory Size: 1 Count (Pack of 1)
I am 68 years old and have used and loved make-up since I was a teenager. I really liked using the Tarte stick foundation but it's become way too expensive. So, because I like wet n wild's other products, thought I'd give this one a whirl....and, I LOVE IT! Great color match, great dewey coverage, doesn't settle in fine lines. Just swipe it on...one stripe on the forehead, one stripe on each check, dot it on the nose and chin then use a buffer brush to stipple it in and then blend. Blends very well, lasts all day, cruetly free, great coverage, easy to pack when travelling. What's not to love?? Will purchase again. Highly recommend. ... show more
Reviewed in the United States on January 23, 2025 by TheWildThing
    • Good coverage
Color: Vanilla Beige Size: 1 Count (Pack of 1)
This was recommended to me by a friend to cover bruising. It works really well, so I kept it to cover, other blemishes, etc. on my face. It worked really well for that too. I think it's a good product and the price point is very good
Reviewed in the United States on January 3, 2025 by Poquita
    • You’d be surprised how good this is. Better than many high end brands
Color: Soft Ivory Size: 1 Count (Pack of 1)
I started using this about 6 months ago. I never use a stick foundation. I figured this would help for a quick makeup application just to go out and run errands. This is far better than I hoped. It’s lightweight, yet smooths & covers any blemishes or spots. Making your face look flawless. I first used as a “CC cream” or a “primer” in the sense of having an underneath coat, esp if my regular foundation wears off (I do this with my lips. Fill in completely with pencil, a very matte lipstick, and then the actual silky color. I never have to reapply lipstick ever). I still use it this way (even though I do put primer on before it). But for a quick application for everyday use, I use only this without primer or another foundation on top. My friends always ask and when I tell them that it’s Wet N Wild, they’re amazed and then buy for themselves. I don’t lie and claim it’s from an “upscale” name brand (I have friends who do this with their makeup, clothes, jewelry, etc). I tell the truth...my favorite highlighting palette is from 5 Below and I’m not ashamed to say it. This can be used as just a concealer too. It lasts all day. Some have said it looks too glossy, but I don’t have this issue. I have mostly dry skin. If that happens, just use powder after and/or apply a light and thin layer of another foundation that’s not liquid, but more creamy (I do this for formal makeup or to last the entire day). For this price, you can’t go wrong and it’s perfect for at least a simple and quick makeup application. ... show more
Reviewed in the United States on September 10, 2020 by A. Ahmed
    • Photofinish results. Easy to use & comfortable to wear.
Color: Classic Ivory Size: 1 Count (Pack of 1)
Good photofinish coverage. Good color match to my skin. Durability and comfortable to use & wear. I highly recommend this product.
Reviewed in the United States on January 24, 2025 by Patricia J. Wooten
    • Arrived broken
Color: Classic Ivory Size: 1 Count (Pack of 1)
The product was nice, but the stick was broken upon arrival. I was able to push it back in, but it got messy. I like the product and the value for the money.
Reviewed in the United States on December 26, 2024 by A
    • the best foundation i’ve tried
Color: Classic Ivory Size: 1 Count (Pack of 1)
i’ve never really been a foundation girlie but i’m a performer plus sometimes i just need actual foundation as opposed to tinted moisturizer. i have been on the hunt for awhile and so many people recommended this so i decided to try, color matched myself through pics and i actually did a good job. i will say that (for me) it goes on looking more orange/yellow and then i blend it out and it’s basically a perfect match to me. it’s about medium coverage and blurs my skin and makes me look airbrushed, plus it lasts like hell. i 100% recommend this! ... show more
Reviewed in the United States on November 24, 2024 by Amazon Customer
    • Really surprised - love this stick makeup!
Color: Shell Ivory Size: 1 Count (Pack of 1)
Let me say I'm 70 yrs. young and am so glad I tried this stick foundation. Can't argue the oh-so-fair price of all the Wet 'n Wild products too. This foundation provides great coverage! It's "sheer" if you want it to be (if you don'e use much on your face), but I apply it somewhat liberally in order to even out all dark spots, etc. But it doesn't look "thick" in doing so. I also use my fingertips to distribute it. It's so smooth and creamy and lasts through the day. (Maybe some touch-up under nostrils if you blow your nose a few times.) I had to try 3 different shades to get a good match to my skin - not a negative regarding the product, as I wasn't sure about which color would be the best match to my face color (since there wasn't a way to sample before purchasing in-store or here on Amazon) ... but I have found that a lighter shade (Porcelain) is perfect for using as a "concealer" on my darker upper and lower eyelids, and a bit darker shade than Shell Ivory helps camoflage a small white round scar on my face. Very pleased with this product and hope it doesn't get discontinued in years to come. ... show more
Reviewed in the United States on March 5, 2024 by BizzyEnuf
    • stick makeup
Color: Soft Ivory Size: 1 Count (Pack of 1)
goes on nice matte finish blends well
Reviewed in the United States on December 11, 2024 by charlotte baker

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