Search  for anything...
wet n wild

wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free

    • Based on 14,311 reviews
Condition: New
Checking for product changes
$6.14 Why this price?
Holiday Deal · 5% off was $6.49

Buy Now, Pay Later

As low as $1 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product
This item's return window has been extended for the holiday season: Returnable until Jan 31, 2025

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Saturday, Dec 28
Order within 21 minutes
Available payment plans shown during checkout

Color: Soft Ivory


Size: 1 Count (Pack of 1)


Features

  • SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
  • FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
  • EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
  • CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
  • BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you.

Description

Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!

Item Form: Stick


Color: Soft Ivory


Skin Type: Combination


Finish Type: Semi-Matte


Recommended Uses For Product: Face Makeup,Mattifying


Product Dimensions ‏ : ‎ 1.26 x 1.26 x 3.35 inches; 1.44 ounces


Item model number ‏ : ‎ 852B


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Dec 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Really surprised - love this stick makeup!
Color: Shell Ivory Size: 1 Count (Pack of 1)
Let me say I'm 70 yrs. young and am so glad I tried this stick foundation. Can't argue the oh-so-fair price of all the Wet 'n Wild products too. This foundation provides great coverage! It's "sheer" if you want it to be (if you don'e use much on your face), but I apply it somewhat liberally in order to even out all dark spots, etc. But it doesn't look "thick" in doing so. I also use my fingertips to distribute it. It's so smooth and creamy and lasts through the day. (Maybe some touch-up under nostrils if you blow your nose a few times.) I had to try 3 different shades to get a good match to my skin - not a negative regarding the product, as I wasn't sure about which color would be the best match to my face color (since there wasn't a way to sample before purchasing in-store or here on Amazon) ... but I have found that a lighter shade (Porcelain) is perfect for using as a "concealer" on my darker upper and lower eyelids, and a bit darker shade than Shell Ivory helps camoflage a small white round scar on my face. Very pleased with this product and hope it doesn't get discontinued in years to come. ... show more
Reviewed in the United States on March 5, 2024 by BizzyEnuf
    • This is a fantastic foundation!
Color: Classic Ivory Size: 1 Count (Pack of 1)
I’ll admit that I enjoy looking at instagram and tik tok influencers. I’ve used this foundation before but bought it in a shade too light for my skin and so I returned it (thank you amazon for being so great about returning and exchanging!) I found my correct color and I kid you not, this little makeup stick is as good as most any high end brand. I love how it looks and feels and that you can build the coverage. I put on a light amount for day to day, but I build it up more for an event or evening out and it looks so good. I’ve received many compliments and had people ask me where I got it.. they are blown away when I tell them it’s wet n wild and costs under $5.00!!! Try it, you won’t be disappointed! For reference, I’m 50 years old with combination skin. ... show more
Reviewed in the United States on April 25, 2024 by Tracy K
    • Two Pueces
Color: Soft Beige Size: 1 Count (Pack of 1)
Review Image by Darla Jasperson Darla Jasperson
I opened it was in 2 pieces. I looks like right color. It doesn’t feel greasy or caked. It’s a nice product. It was raped in plastic & it was still in 2 pieces.
Reviewed in the United States on October 16, 2024 by Darla Jasperson Darla Jasperson
    • the best foundation i’ve tried
Color: Classic Ivory Size: 1 Count (Pack of 1)
i’ve never really been a foundation girlie but i’m a performer plus sometimes i just need actual foundation as opposed to tinted moisturizer. i have been on the hunt for awhile and so many people recommended this so i decided to try, color matched myself through pics and i actually did a good job. i will say that (for me) it goes on looking more orange/yellow and then i blend it out and it’s basically a perfect match to me. it’s about medium coverage and blurs my skin and makes me look airbrushed, plus it lasts like hell. i 100% recommend this! ... show more
Reviewed in the United States on November 24, 2024 by Amazon Customer
    • Nice Texture. Smooth Finish.
Color: Vanilla Beige Size: 1 Count (Pack of 1)
Good Product. Wears nicely on the skin. Just double check the color options when ordering. I ordered the shade I usually buy in the store, but it was a bit off. Otherwise, very blendable and lightweight, not cakey looking.
Reviewed in the United States on August 5, 2024 by Dr. Moni
    • Great cover!
Color: Shell Ivory Size: 1 Count (Pack of 1)
I use this to cover marks on my hands as I have gotten older. Easy to use and matches well. Do have to reapply as it will wipe off but if careful this is seldom.
Reviewed in the United States on December 7, 2024 by Lynda Massey
    • My one and only cover up for dark under eye circles
Color: Porcelain Size: 1 Count (Pack of 1)
Excellent concealer for under eye bags that maybe dark in color. Awesome price doesn't dry out I'd say it last all day this is excellent makeup and you don't need to spend too much.
Reviewed in the United States on November 17, 2024 by Single mom getting it done
    • Flattering upon application, doesn't slay all day and play all night
Color: Soft Beige Size: 1 Count (Pack of 1)
Review Image by Ana Maria Ana Maria
The Wet n Wild Photo Focus is a good option for a moisturizing stick foundation (not necessarily my favorite type of foundation), but it's hard to complain when it's retail price is $5. It looks nice once applied, it blends well, doesn't oxidize/change color, but it's not a long lasting foundation and end up emphasizing the fine lines. The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the product works better for me. The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws I want to cover. Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly blurred/perfected. Although it's an wax and oil-based formula, it didn't caused my clogged pores or breakouts. My biggest issue with the foundation is that while it looks amazing once applied, it's not long lasting. I have combination skin and 3-4 hours after application the foundation starts migrating throughout the day, disappearing from my jaw and mouth, settling into creases (smile and frown lines) and looking messy. I do set it with powder and blot later during the day, but it doesn't help. Maybe it would last longer on someone with dry skin, but I'm not really that oily. The `Soft Beige` shade is a good shade for me, but `Vanilla Beige` was also pretty close (to the point I think it's useless in the line to have both shades). It's maybe more of a summer shade (I don't get too tanned, but I spend time outdoors), but it's not too dark I couldn't wear it at my palest. It doesn't oxidize or change color once applied. The shade is yellow and warm enough for my undertone, without looking unnatural. For reference, I'm light-medium with warm yellow undertone (MAC NC20, Becca Buff/Buttercup, Estee Lauder 1W2/2W1, Maybelline Natural Ivory, Too Faced Vanilla). ... show more
Reviewed in the United States on August 23, 2019 by Ana Maria Ana Maria

Can't find a product?

Find it on Amazon first, then paste the link below.