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wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free

  • Based on 14,212 reviews
Condition: New
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This item's return window has been extended for the holiday season: Returnable until Jan 31, 2025

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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Nov 19
Order within 13 hours and 19 minutes
Available payment plans shown during checkout

Color: Soft Ivory


Size: 1 Count (Pack of 1)


Features

  • SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
  • FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
  • EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
  • CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
  • BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you.

Description

Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!

Item Form: Stick


Color: Soft Ivory


Skin Type: Combination


Finish Type: Semi-Matte


Recommended Uses For Product: Face Makeup,Mattifying


Product Dimensions ‏ : ‎ 1.26 x 1.26 x 3.35 inches; 1.44 ounces


Item model number ‏ : ‎ 852B


UPC ‏ :


Manufacturer ‏ : ‎ Markwins Beauty Brands


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Nov 19

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Good product
Color: Soft Ivory Size: 1 Count (Pack of 1)
Good coverage, tone and application is smooth
Reviewed in the United States on September 12, 2024 by Barbara Schmaeling

  • My New Favorite
Color: Vanilla Beige Size: 1 Count (Pack of 1)
This makeup stick really surprised me! I think it's GREAT! First time buying this brand. I usually buy a medium beige in foundation, but got the "Vanilla Beige" in this and it is probably the color I should have been using all along. This is so easy to apply, and covers just like I want, without looking "made-up". I'm older, and appreciate that it doesn't settle into lines and creases. I add a cream blush, and am very happy with the look. Plus the low price for this quality is almost unbelievable to someone who usually has had to spend big $$$ for makeup. I've already bought more just in case it gets hard to get! ... show more
Reviewed in the United States on January 13, 2024 by Amazon Customer

  • Flattering upon application, doesn't slay all day and play all night
Color: Soft Beige Size: 1 Count (Pack of 1)
The Wet n Wild Photo Focus is a good option for a moisturizing stick foundation (not necessarily my favorite type of foundation), but it's hard to complain when it's retail price is $5. It looks nice once applied, it blends well, doesn't oxidize/change color, but it's not a long lasting foundation and end up emphasizing the fine lines. The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the product works better for me. The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws I want to cover. Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly blurred/perfected. Although it's an wax and oil-based formula, it didn't caused my clogged pores or breakouts. My biggest issue with the foundation is that while it looks amazing once applied, it's not long lasting. I have combination skin and 3-4 hours after application the foundation starts migrating throughout the day, disappearing from my jaw and mouth, settling into creases (smile and frown lines) and looking messy. I do set it with powder and blot later during the day, but it doesn't help. Maybe it would last longer on someone with dry skin, but I'm not really that oily. The `Soft Beige` shade is a good shade for me, but `Vanilla Beige` was also pretty close (to the point I think it's useless in the line to have both shades). It's maybe more of a summer shade (I don't get too tanned, but I spend time outdoors), but it's not too dark I couldn't wear it at my palest. It doesn't oxidize or change color once applied. The shade is yellow and warm enough for my undertone, without looking unnatural. For reference, I'm light-medium with warm yellow undertone (MAC NC20, Becca Buff/Buttercup, Estee Lauder 1W2/2W1, Maybelline Natural Ivory, Too Faced Vanilla). ... show more
Reviewed in the United States on August 23, 2019 by Ana Maria Ana Maria

  • Surprisingly great!
Color: Classic Ivory Size: 1 Count (Pack of 1)
I have used a couple of the makeups that you see on Facebook advertisements etc. The kind designed for" older women" and I might make a video on myself! For $5 to $8( depending on color) these sticks are terrific. I use a high quality makeup brush and apply the makeup to my skin and then back brush it with the brush. Perfect ... show more
Reviewed in the United States on November 1, 2024 by Mrs. M

  • Nice Texture. Smooth Finish.
Color: Vanilla Beige Size: 1 Count (Pack of 1)
Good Product. Wears nicely on the skin. Just double check the color options when ordering. I ordered the shade I usually buy in the store, but it was a bit off. Otherwise, very blendable and lightweight, not cakey looking.
Reviewed in the United States on August 5, 2024 by Dr. Moni

  • Like it
Color: Sunkiss Beige Size: 1 Count (Pack of 1)
Goes on smoothly it stays on for a decent amount of time long as you buy the right color for you good product for the price
Reviewed in the United States on November 8, 2024 by Maria

  • Nice
Color: Soft Ivory Size: 1 Count (Pack of 1)
Good quality
Reviewed in the United States on November 6, 2024 by Karen Valeria flores Karen Valeria flores

  • Pretty good
Color: Classic Ivory Size: 1 Count (Pack of 1)
Goes on smoothly, not greasy, sits well on my (mature, lol) skin. It is a bit lighter shade than I expected, but not too much to use. I did have to take off one star because it's just too delicate. The stick was broken before I even got it - the first time I opened it, half of it popped out. I jammed it back in, but I'm very careful with it. ... show more
Reviewed in the United States on February 22, 2024 by Christine S.

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