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wet n wild

wet n wild Photo Focus Matte Liquid Foundation Classic Beige, Vegan & Cruelty-Free

    • Based on 23,622 reviews
Condition: New
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$4.92 Why this price?
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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, Apr 28
Order within 21 hours and 11 minutes
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Color: Classic Beige


Size: 0.29 Fl Oz (Pack of 1)


Features

  • Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time.
  • Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace. Tested under 7 light conditions, both with and without the flash.
  • Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
  • Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin
  • Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

Description

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin no filter perfection.

Item Form: Liquid


Color: Classic Beige


Skin Type: All, Oily, Combination, Dry


Finish Type: Matte


Recommended Uses For Product: Moisturizing


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 3.97 x 1.53 x 3.97 inches; 0.29 ounces


Item model number ‏ : ‎ 371C


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Products


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Apr 28

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • My Go-To Foundation for Years – Affordable and Amazing!
Color: Soft Beige Size: 0.29 Fl Oz (Pack of 1)
I’ve been using this foundation for years, and I keep coming back to it every time I run out. It has a lightweight texture but gives great coverage, leaving my skin looking smooth and natural without feeling heavy. I love that it doesn’t oxidize or cause breakouts, and it holds up really well throughout the day—even in hot weather. The Soft Beige shade matches my skin perfectly and doesn’t give that annoying white cast in photos, which I truly appreciate. For the price, the quality is honestly unbeatable. If you’re looking for a good, affordable foundation that actually delivers, this one is a hidden gem. I recommend it 100%! ... show more
Reviewed in the United States on April 13, 2025 by Wendy moreno
    • A filter for your face in real life! A $5 dupe for the high end $40 EL Double Wear!
Color: Nude Ivory Size: 1 Count (Pack of 1)
Review Image by The Foodie Beauty Blog The Foodie Beauty Blog
Let me start off by saying that I absolutely love makeup and I have a huge collection of everything from dollar store to high end, but foundation isn’t something that I typically shop around for. I have tried various different foundations, but I always go back to my one tried and true holy grail foundation: Estée Lauder Double Wear. I’ve been using it for the last 10 years and my mother has used it faithfully for the last 15-20. Not only does it give a flawless finish, but it could last through a hurricane with its 24hr wear. At $42 a bottle, I’ve always found that it really is worth the price for all of the positives it packs. I have “combination” skin that typically leans on the more dry side. I do, however, get pretty oily on the sides of my nose and the middle of my forehead (the “t-zone”). I recently started watching a beauty blogger who uses the Wet n Wild Photofocus pretty frequently in her videos. I looked at the foundation in a store here that carries it but they only had about 6 shades and none of them were close to my shade. I stumbled across the foundation on Amazon for $5 and figured “what the heck?! It’s only $5!” First I went onto Wet n Wilds website and looked at all the different shades they carry so I would get a good idea of where I thought I might fall. In Estée Lauder I wear 2n1 Desert Beige so I decided to order the Photofocus in Nude Ivory which is also a neutral shade that’s pretty fair but not as fair as porcelain. When I got the foundation I was excited to try it but I was also VERY skeptical. Too many times I’ve been fooled by the hype around a drug store foundation that turned out to be awful for me and came nowhere close to comparing to my Double Wear. I first tried it on all over my face at night just to see how the color match looked and to see if it oxidized any after it dried down. It was literally a PERFECT match. I was concerned when I first opened the bottle because it seemed to look and feel very thin. The smell didn’t bother me as much as I thought it would after reading other reviews. I put it on using a stippling foundation brush and it was a more medium coverage until I applied a little more and it was a more medium-high coverage. It is very buildable which I like! The finish was beautiful and after it dried down it gave my skin a very airbrushed look without settling into any fine lines. I was surprisingly pleased but I knew the true test would be how it survived an entire work day. I work in a very busy restaurant. I’m constantly running around and going back and forth into a 100 degree kitchen. It isn’t uncommon for my steps to track anywhere from 6-12 miles per shift depending on how busy we are. I’m also pretty hot-natured anyway so the sweating is inevitable! Most foundations will slide right off your face by the end of the night! I wore it to work yesterday for the first time. I applied it around 2:00 and worked an entire busy hot shift. I took this photo at midnight before I left to go home and my foundation STILL LOOKED JUST AS FLAWLESS!! I do use a silicone based primer, baking powder, and matte setting spray to extend the life of my foundations. It passed my test and exceeded every expectation I had which is unbelievable for a $5 foundation! I’m honestly shook at the fact that a $5 Wet n Wild foundation is the first foundation that’s been able to come close to comparing to the much more expensive Estée Lauder high-end counterpart!!!! TL;DR: If you’re on the fence, buy it! This pic is after wearing it for an entire sweaty shift at the end of a 10 hour day. After faithfully wearing $42 Estée Lauder Double Wear makeup for the last 10 years, this is the first foundation out of any high-end or drugstore that is truly comparable and worthy of being called a “dupe”. I have extremely sensitive “combination” skin that is very dry with an oily t-zone. I’m 2n1 in Estée and the WnW neutral shade Nude Ivory is a PERFECT MATCH and it’s only $5!!!!!! This is definitely a new staple in my makeup collection! ... show more
Reviewed in the United States on February 27, 2018 by The Foodie Beauty Blog The Foodie Beauty Blog
    • great foundation ESPECIALLY 4 the price!
Color: Buff Bisque Size: 1 Fl Oz (Pack of 1)
i'm a makeup artist, so i know whereof i speak re foundations, or all makeup, skin care. i'm also an Esthetician. so yep, i know. i've tried almost everything. i read about this in a magazine i think for great deals & tried it & voila! great coverage, stays on well, can be a touch heavy if ur not looking for that much coverage (but remember that also protects ur skin from sun, smog, etc.), but u can apply it as lightly as u like or even dab your sponge in water before using. *old trick i used to use on film sets, male actor especially loved that!* w/pancake makeup. so yeah, i recommend. just don't up the price brand please, or i might change my mind. :) ... show more
Reviewed in the United States on June 11, 2024 by Julie T.
    • Excellent foundation!
Color: Soft Beige Size: 0.29 Fl Oz (Pack of 1)
Can't believe how good this foundation is for such a low price! I'm thrilled with the coverage, the color and the wash off! Very good quality for the $$$
Reviewed in the United States on April 3, 2025 by Elizabeth A.
    • Good and bad...
Color: Nude Ivory Size: 1 Count (Pack of 1)
Pros: stays on all day, matte finish, full coverage, applies easily, I like the built in applicator "spatula" Cons: by the end of the day, every single line and pore was emphasized. It settles in every little crevice. The smell is horrific. It smells like house paint. I was willing to look past the odor if the product worked well, but I plan to return it. ... show more
Reviewed in the United States on February 25, 2025 by NixBro
    • High End Dupe
Color: Shell Ivory Size: 0.29 Fl Oz (Pack of 1)
This foundation is fantastic! I have tried so many foundations over the years in my search for the perfect one. There was always something missing. Either the formula wasn’t right for my skin, it wasn’t long wearing, it just sat on top of my skin, it didn’t apply enough coverage or it showed every line and imperfection. I purchased this for my daughter and one day tried it out for myself and was blown away! The formula is amazing, it doesn’t accentuate everything I’m trying to camouflage, it melts into my skin and doesn’t move all day! All of this at this price point is unbelievable! Stop wasting your money on high end foundations that promote everything you’re looking for but only deliver a few of your desired results or none at all and try this. You might be as surprised as I was. ... show more
Reviewed in the United States on March 10, 2025 by mrsandmom
    • I love this formula!
Color: Soft Beige Size: 0.29 Fl Oz (Pack of 1)
Review Image by Yise Yise
Review Image by Yise Yise
Review Image by Yise Yise
Wet and Wild got it sooo right with this formula. I am in love with it so much that I bought it in every version available and I still spent less than $20 🤯 I have combo skin that is very dry on my chin and oily everywhere else. I use the matte version in most of my face and the dewy one on my chin. The soft beige tone matches my skin perfectly. It has a medium coverage and it holds very well for 8 hours. It doesn't get patchy and it leaves the skin looking smooth, healthy and natural. ... show more
Reviewed in the United States on February 19, 2025 by Yise Yise
    • Solid 5 stars
Color: Soft Beige Size: 0.29 Fl Oz (Pack of 1)
Review Image by I hate scammers I hate scammers
Review Image by I hate scammers I hate scammers
It’s really nice. Wet n Wild foundation is my fav even over tarte UD and other more high end this stuff is super inexpensive and is the only stuff that blends well for my skin while I was in my 30a and now still that I’m 49. I love the dewy best but I’ll use the matte for a different look.
Reviewed in the United States on April 14, 2025 by I hate scammers I hate scammers

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