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W7

W7 Legend Foundation - Creamy Liquid Foundation for Poreless, Semi-Matte Medium Coverage - 28ml (Buff)

  • Based on 1,299 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, May 1
Order within 17 hours and 4 minutes
Available payment plans shown during checkout

Size: 0.94 Fl Oz (Pack of 1)


Color: Buff


Features

  • FLAWLESS - Medium coverage builds quickly and easy to covers spots, blemishes and imperfections. Giving your skin a dewy-matte, poreless natural 'no makeup' look. Legend is the perfect formula for normal skin.
  • ALL DAY LASTING - W7 Legend Foundation stays on for hours, so you can wear your look with confidence thanks to all day durability.
  • SHADES - To fit and provide great coverage for a wide range of skin tones, so you can find your 'fit me' dream colour.
  • PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our products can be used on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics
  • CRUELTY FREE - W7 products are vegan-friendly & 100% cruelty free. None of our products are tested on animals

Item Form: Liquid


Color: Buff


Skin Type: All


Finish Type: Matte


Recommended Uses For Product: Face Makeup


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1.5 x 1.1 x 3.4 inches; 0.35 ounces


Item model number ‏ : ‎ W-C-17326


Manufacturer ‏ : ‎ Warpaint Cosmetics (2014) Ltd


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, May 1

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great product!
Size: 0.94 Fl Oz (Pack of 1) Color: Sand Beige
I’ve never used the Estee Lauder that this may be a dup for so I can’t compare the two. However, I really, really like this foundation. It covers my sun damage spots well, applies smoothly with a brush or damp sponge, and provides a very nice finish for my normal/dry skin. It lasts all day without settling into my fine lines and wrinkles and is not “cakey”. And the price can’t be beat! Somehow, even though the shade range is limited, I managed to find a perfect match for my skin tone. My only complaint is that it would be easier to get out of the bottle with a pump. ... show more
Reviewed in the United States on November 14, 2023 by Frances L Langston

  • Surprisingly good!
Size: 0.94 Fl Oz (Pack of 1) Color: Fresh Beige
There are claims this is a dupe for Estee Lauder Double Wear. I've never used that so I cannot attest to that but this is a really nice foundation. Not scented. Blends extremely easily with a brush. Solid medium coverage. Does dry down somewhat but you do have a little tackiness, which I personally don't mind because the finish is lovely. It's smoothing. It doesn't settle in the lines around my eyes or in my pores. It has a glowy, dewy finish. Powder and cream products work well on top of it and it is fairly long lasting. Comes in a glass bottle which I love but there's no dispenser, which I very much dislike. I'm finding that I reach for this to wear quite often. ... show more
Reviewed in the United States on July 12, 2023 by alh79

  • Not sure how I feel
Size: 0.94 Fl Oz (Pack of 1) Color: Fresh Beige
Nice foundation. Just thicker than I would prefer. Color is good. Very noticeable on due to the thickness. Smells good and feels good.
Reviewed in the United States on March 4, 2025 by jenlland

  • Great foundation!
Size: 0.94 Fl Oz (Pack of 1) Color: Fresh Beige
Love this product! Minimal coverage or maximum coverage depending on what you prefer. Easy to do both. I use this everyday and definitely will be purchasing again once it’s gone.♥️
Reviewed in the United States on January 19, 2025 by Kris Jackson

  • Beautiful foundation
Size: 0.94 Fl Oz (Pack of 1) Color: Fresh Beige
This foundation is beautiful. I buy both the natural beige and fresh beige and mix both according to the time of the year and the color of my skin. It's one of the very few foundations that match my undertones perfectly. One of the other foundations is the w7 Genius foundation in natural beige and fresh beige as well. Unfortunately that one is no longer available. ... show more
Reviewed in the United States on March 26, 2025 by Amazon Customer

  • Not a good alternative for Double Wear
Size: 0.94 Fl Oz (Pack of 1) Color: Buff
This was touted as a good comparison to Estee Lauder Double Wear. Not at all, not a matte finish, it wore off in a few hours and my face looked like a greasy mess by the end of the day. Coverage was good, so maybe if you have dry skin or prefer a shiny finish.
Reviewed in the United States on October 11, 2020 by Amy LeSieur

  • Not A Dupe for Double Wear
Size: 0.94 Fl Oz (Pack of 1) Color: Fresh Beige
I’ve been wearing Double Wear for around 6 years. I hoped to find a dupe to save money. I read this was the best in comparison. Very few shades. I normally wear 1N1. I decided on natural beige. Too dark. If I were to buy again I’d try sandy beige. The foundation doesn’t have a smooth finish. And even with powder it wipes off easily. It is a medium coverage where double wear is full. Just not what I hoped for. ... show more
Reviewed in the United States on August 1, 2023 by H. Hall

  • Sensitive Skin Approved & Beautiful for Theater
Size: 0.94 Fl Oz (Pack of 1) Color: Buff
I gift my niece with this product all the time for her ballerina recitals and theater! She's a teen with sensitive skin and it's flawless! Blends evenly, no caking, no acne. For price it's shockingly amazing! She prefers over her usual 55.00 foundation for shows! Highlights beautiful skin in lighting also ... show more
Reviewed in the United States on April 3, 2024 by LoveyourEarth

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