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URBAN DECAY

Urban Decay Matte Eyeshadow Primer Potion Eden, Matte Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, All Skin Tones, Vegan - 0.33 fl oz

    • Based on 913 reviews
Condition: New
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$28.00 Why this price?

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Monday, Nov 25
Order within 22 hours and 44 minutes
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Brand: URBAN DECAY


Product Benefits: With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. See more


Coverage: buildable


Item Form: Cream


Skin Type: Oily, Combination, Dry, Normal


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1 x 0.9 x 4.3 inches; 0.35 ounces


Item model number ‏ : ‎ 1704436


Manufacturer ‏ : ‎ Urban Decay


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Nov 25

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Perfect for all day hold
I make up stay perfect all day with this
Reviewed in the United States on October 14, 2024 by Kirsten B-H
    • Eyeshadow Primer
This is the makeup I didn’t know I needed! Lightly apply it to my eyelids and it holds my eyeshadow all day. No creasing. Works great. Highly recommend!
Reviewed in the United States on August 10, 2024 by Patricia
    • Love
Works so nice to keep eye makeup in place
Reviewed in the United States on July 24, 2024 by Angie Johnson
    • Good wish it had a bit more color
I thought from reading the description that there would be a flesh tone color it has a little bit but not as much as I was hoping for. I stopped wearing eyeshadow several years ago and I don't want to put concealer or foundation on my eyelids but this definitely takes out a little bit of my skin's natural discoloration. It goes on easily you only need to use a little tiny bit and the best part is it did not irritate my eyes as I have very sensitive eyes. ... show more
Reviewed in the United States on July 20, 2024 by Francophile
    • My fave
Love this eyeshadow primer! This color works great with my skin tone and the shadows pop and stay without creases!!
Reviewed in the United States on June 17, 2024 by Cmgd
    • a world of difference to any eye makeup routine
on fast days I sometimes only manage to only get this on as eye makeup and even then what a difference. the function of this product is just a touch of this product makes a world of difference. I have a mature eye and this has transformed wearing less eye makeup with a powerful look. all your eyeshadows take less product to use and with or without eyeline, a little mascara gives you a younger bigger eye. this will hold like a magnet. Of course if you like a heavy use of eyeshadow that use will look smoother and stay on all day. This is without a doubt is a cult product that many makeup artists already know about. ... show more
Reviewed in the United States on May 19, 2023 by Betsy Brown
    • Eyeshadow never moves!
I have oily eyelids and with this primer, my eyeshadow never moves. I absolutely love it! I have went as long as 16 hours with makeup on and it never budged and was still just as vibrant as it was when I first put it on that morning!
Reviewed in the United States on February 27, 2024 by Eslie
    • No REAL difference with mixed feelings…
Review Image by Katie Katie
Review Image by Katie Katie
Okay, so this primer has some major pluses and minuses for me. I have been a long time fan of the Urban Decay original primer and decided to give this one a try. The first picture is right after application with some shadow and kohl eyeliner. I have combination oily skin and some facial inflammation, which can be a challenge to makeup depending on the day. The second picture is nine hours later on an average day without any major weather or challenging physical activity or anything noteworthy. Just an average day with average wear. How this primer stacks up: Pros: -Easy to blend shadow (much better than bare skin) -Easy to apply eyeliner (extra smooth) -The yellow tint corrects for thin eyelid skin/veins and makes shadow an honest color -A little goes a loooong way Cons: -Feels like a concealer. By this I mean that it is tinted (fair skin) and it will cake if you aren’t careful (need fresh, clean skin.) -Shadow still creases after nine hours. This is a big minus for me. I do have to say that my liner, which usually smudges and runs on its own, was well behaved with this primer and shadow backing it up. So there’s that. -My 13yo “couldn’t tell a difference”. Let me explain. When I first got this primer I tossed it her way as she is experimenting with liquid eyeliner. Apparently my 13yo was perfect to begin with because this primer did nothing noteworthy and she gave it back. In short, a teenager with nothing to complain about is a win in my book, but also very suspicious. I spent the next three weeks giving this primer a shake down and had to agree with my teen. No REAL difference. It’s a little cumbersome to apply and doesn’t deliver the life changing results I was looking for. I am a die hard believer in the original formula (purple tube) and have mixed feelings about this one. ... show more
Reviewed in the United States on December 4, 2021 by Katie Katie

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