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Urban Decay Matte Eyeshadow Primer Potion Eden, Matte Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All-day Wear, All Skin Tones, Vegan - 0.33 fl oz

  • Based on 968 reviews
Condition: New
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$22.40 Why this price?
Save $5.60 was $28.00

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Saturday, May 3
Order within 21 hours and 58 minutes
Available payment plans shown during checkout

Brand: URBAN DECAY


Product Benefits: With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. See more


Coverage: buildable


Item Form: Cream


Skin Type: Oily, Combination, Dry, Normal


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1 x 0.9 x 4.3 inches; 0.35 ounces


Item model number ‏ : ‎ 1704436


Manufacturer ‏ : ‎ Urban Decay


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, May 3

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • It keeps the eye shadow in place
Great matte primer.
Reviewed in the United States on April 21, 2025 by Mary Laswell

  • Excellent scooper
Extremely sturdy
Reviewed in the United States on March 2, 2025 by Marie L. Kirk

  • Even better than luxury name products
The media could not be loaded. In the attached picture, the right eye has the product on and left eye does not, for comparison. Its a small container but you don't need much product for each use. Its easy to apply too much because of how effective it is. The application wand is soft and I use two swipes then blend into the eye lid with a different brush. I use this by itself to look more awake or use it as a base when I want more impactful shimmer or color. ... show more
Reviewed in the United States on November 22, 2024 by Liz Liz

  • Good wish it had a bit more color
I thought from reading the description that there would be a flesh tone color it has a little bit but not as much as I was hoping for. I stopped wearing eyeshadow several years ago and I don't want to put concealer or foundation on my eyelids but this definitely takes out a little bit of my skin's natural discoloration. It goes on easily you only need to use a little tiny bit and the best part is it did not irritate my eyes as I have very sensitive eyes. ... show more
Reviewed in the United States on July 20, 2024 by Francophile

  • the best for no shadow..shadow
I don't want eye shadow most days, but still want something to smooth out discolorations and such. This is perfect PLUS it does not burn my eyes in any way. My #1 go to for everyday wear.
Reviewed in the United States on December 22, 2024 by mollyshark

  • Best product!
I’ve been using this eyeshadow primer for many years and nothing works as well!
Reviewed in the United States on January 1, 2025 by Janet A. Reis

  • Love this!
I have been using this everyday for a couple of years and love it!
Reviewed in the United States on December 5, 2024 by GenaQ

  • its ok
it’s okay i really didn’t care for it on my skin
Reviewed in the United States on March 3, 2025 by Insight

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