Search  for anything...

The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans (Techstars)

  • Based on 47 reviews
Condition: Used - Good
Checking for product changes

Buy Now, Pay Later


As low as $6 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

This item is eligible for return within 30 days of receipt

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: Only 1 left in stock, order soon!
Fulfilled by Amazon

Arrives Tuesday, Nov 26
Order within 2 hours and 36 minutes
Available payment plans shown during checkout

Format: Hardcover


Description

Get the real guidance you need to create and build your first startup company from founders who have been there many times before.The first run printing of The Startup Playbook SOLD OUT! So, we revised, expanded, and improved this second edition, including a new foreword by Brad Feld, author of Venture Deals.We still give our personal, how-to guide for building your startup from the ground up. You'll find a collection of the major lessons and shortcuts we've learned that will shift the odds in your favor. We're sharing our tips, secrets, and advice in a frank, founder-to-founder discussion with you.We make no bones about our bias. We're on your side, the founder's side. While venture capitalists, investors, and accelerators/incubators can add great value in the startup ecosystem, this book isn't about their points of view. We'll tell you where our interests as founders diverge from those on the other side of the table―investors, bankers, advisors, board members, and others―and what to do when that happens.The Startup Playbook is not a recipe, it's not a template, it's not a list of tasks to do. It's our insider's guide to starting a company and running it successfully in those critical early months. Between us, we've started over a dozen high-tech software companies and raised over $500 million in investment capital. We've acquired over thirty-five companies, had three of our startups go public, sold six of them, and we made billions of dollars for shareholders. We've also invested in over eighty startups, advised and mentored over two hundred companies and actively worked with venture capitalists (VCs), incubators, and accelerators to help launch many other new startups.We've had plenty of failures, too. And we've probably learned more from those than from the successes. We share those lessons as well.The Startup Playbook is full of our advice, guidance, do's, and don'ts from our years of experience as founders many times. We want to share our hard-earned knowledge with you to make success easier for you to achieve."This book is extraordinarily fresh and exciting. In an accessible, straight talk fashion, this book is a manual, and an inspiration. The Startup Playbook is smart and avoids the 'I am so smart' over-writing endemic to the genre. Read this as it is presented. You'll be doing yourself a tremendous favor." ―Amazon Reviewer Read more

Publisher ‏ : ‎ Wiley; 2nd edition (July 8, 2020)


Language ‏ : ‎ English


Hardcover ‏ : ‎ 480 pages


ISBN-10 ‏ : ‎ 1119708516


ISBN-13 ‏ : ‎ 13


Item Weight ‏ : ‎ 2 pounds


Dimensions ‏ : ‎ 6.3 x 1.2 x 9.1 inches


Best Sellers Rank: #1,345,212 in Books (See Top 100 in Books) #480 in Venture Capital (Books) #1,677 in Starting a Business (Books) #1,969 in Business Mentoring & Coaching (Books)


#480 in Venture Capital (Books):


#1,677 in Starting a Business (Books):


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Nov 26

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Essential Reading if You Are Starting a Company
This book presents clear, practical, straight forward advice for starting a company. The second edition is a refinement of the first, with rewritten sections, reworked diagrams, and additional chapters. It is written in a simple, engaging style, by people who have obviously been through the process a few times. The book covers the gamut: evaluating your aptitude for being a founder, testing your idea, building a founding team, obtaining funding, building a product, working with customers, and many other aspects of your company you might overlook. I particularly like the emphasis on building a company culture that can sustain and fuel growth. The title of Chapter 28 says it all: "You Don't Run Your Company, Your Culture Does." The "Startup Playbook" is like a handbook, with a chapter for every aspect of founding a company. Well worth the read for any entrepreneur, whether you are thinking about starting a company, or are already well into the process. ... show more
Reviewed in the United States on August 3, 2020 by Roderick B. Sullivan

  • Excellent read - a must for all founders
Will and Rajat provide an exceptional view of the startup founder journey. This is a must read for all founders. They take you through the startup journey from the very beginning in a truthful and insightful way while sharing their own journeys of success and setbacks. It is not all about process or facts (although the book has a lot of this type of information in it) but they address the personal and relationship side as well. You'll get a great feel for if being a founder is right for and, if so, the road you face ahead. ... show more
Reviewed in the United States on September 26, 2020 by David W.

  • Hands on advice, well-written, a great 'tool' for entreprenrus
I purchased this book after reading the first one, which I found to be very well written and full of useful advice from two veteran successful entrepreneurs who have been though a LOT. This follow up did not disappoint. It's also well-written and offers new inspiration, more insightful proven strategies/"playbook" style. :) Entrepreneurship can feel unsteady and scary, but this 'tool' in your toolbox will certainly help with a lot of nuggets that will help steer you on your entrepreneurial path. ... show more
Reviewed in the United States on October 21, 2020 by Lonnie

  • Best startup book
So many great tips and knowledge from their years of successful startups!!
Reviewed in the United States on August 16, 2021 by Marsh Sutherland

  • A School Will Charge Thousands For This Info
Must Read if you're serious. This book will lay the foundation and it's for you to take it from there. So glad I read this. I listened to the audiobook but definitely buying the book too.
Reviewed in the United States on August 31, 2022 by Jacob Gago

  • Good information presented in a poor, discouraging tone
Undoubtedly, the information presented in this book is useful and even borders on great. The tone is unnecessarily pessimistic and discouraging. Yeah, I got it: creating a startup and persisting is difficult but it doesn't have to be used as a repetitive punchline ad-nauseum. Present the facts.
Reviewed in the United States on March 26, 2021 by AD84

Can't find a product?

Find it on Amazon first, then paste the link below.