Search  for anything...

Tanning Lotion Self Tanner - USA Made with Natural and Organic Ingredients Non Toxic Sunless Browning Lotion, Best Gradual Tanner for Men and Women, Streak-Free Fake Tan, Fair to Medium

  • Based on 22,690 reviews
Condition: New
Checking for product changes

Buy Now, Pay Later


As low as $8 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Apr 9
Order within 13 hours and 20 minutes
Available payment plans shown during checkout

Size: 7.5 Fl Oz (Pack of 1)


Color: Fair to Medium


Features

  • A NATURAL, SUN-KISSED GLOW: Goodbye to orange hues and hello to a natural-looking tan. Our bronzing tanning lotion comes in fair to medium & medium to dark shades for all skin types.
  • CLEAN BEAUTY: Trust Beauty by Earth for a natural self tanner organic made with organic aloe vera, shea butter, and botanical extracts without any harmful additives or dyes.
  • SUITABLE FOR FACE & BODY: Our organic tanning lotion can be used on both face and body for a seamless, all-over tan. For acne-prone skin, use our tanner lotion for glowing skin.
  • OPTIONS FOR EVERYONE: We offer a variety of USA-made best self tanning lotions and formats, including mousse, spray tan, tanning drops, tanning mist, and more. Find your perfect match!
  • EASY APPLICATION, NO STREAKS: Our best self tanner for body is easy to apply & goes on clear, without leaving any streaks or patches. You'll have a beautiful, even tan in no time. And no staining your sheets or clothes!
  • LONG-LASTING RESULTS: Our natural tanning lotion self tanner delivers a beautiful tan that lasts for days. With proper care, maintain your gorgeous glow without any sun damage.

Item Form: Lotion


Skin Type: All, Combination, Sensitive, Dry, Normal


Material Type Free: Fragrance Free, Sulfate Free, Artificial Color Free, Non Toxic, Paraben Free


Brand: Beauty by Earth


Product Benefits: Easy Application, Natural Color, Streak-Free, Radiant Tan, Moisturizing


Product Dimensions ‏ : ‎ 2 x 2 x 7 inches; 7.5 ounces


Item model number ‏ : ‎ TANN-TUBE-8OZ


UPC ‏ :


Manufacturer ‏ : ‎ Beauty by Earth


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Apr 9

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Best Natural Self Tanner I’ve Ever Used!
Size: 7.5 Fl Oz (Pack of 1) Color: Medium to Dark
I’ve tried so many self-tanners, but Beauty by Earth’s Self Tanner Lotion is hands down the best! I love that it’s made with natural and organic ingredients, so I don’t have to worry about harsh chemicals on my skin. The lotion applies smoothly, doesn’t streak, and develops into a beautiful, natural-looking tan. One of my favorite things is that it doesn’t have that strong, unpleasant self-tanner smell. Instead, it has a light, pleasant scent that fades quickly. Plus, it’s super moisturizing, leaving my skin feeling soft and hydrated. I noticed a subtle glow within a few hours, and after applying it for a couple of days, I had the perfect sun-kissed tan that looked so natural. No streaks, no blotchiness—just an even, gorgeous color. If you're looking for a safe, effective, and natural self-tanner, this is THE ONE. I will definitely be repurchasing! ... show more
Reviewed in the United States on March 31, 2025 by Amazon Customer

  • Must try various ways and techniques before tossing or knocking it down
Size: 7.5 Fl Oz (Pack of 1) Color: Medium to Dark
I tried various products in the course of a few decades. Let’s just say- I am glad the era of tanning beds is in the past. Anyway- this one has come so close to being truly gradual but still within hours of seeing a result. I found that one has to moisturize with their regular lotion first and then apply this. Do your best to use even strokes to spread the lotion evenly. I use this mostly in the face and chest are. I haven’t tried the body as I never really had trouble with tanning the body. Over the course of years and killing my skin with proactive and other anti acne treatments no natural tan stays on me long enough. When I apply this lotion- no kidding- I always get absolutely random compliments from men and women. It goes like you look great, your skin is flawless and you have a glow. I am no fool and I know when it’s not a sideways comment. These were genuine and some from closest friends and family. Each time I know precisely what happened- I noted having used this unless tanning cream. Those who knock it off because they were overzealous spreading it out or overworked the skin may knock it off, but before you do, try various applications. The good part about it- it’s forgiving- it comes off naturally in the course of 3-4 days. Even if you screwed it up tremendously- you can cover it up with a foundation or do a gentle exfoliation. Anyway, I am rarely into fake stuff- I prefer real tan but if I had to take off the hat to one product it’s this one. ... show more
Reviewed in the United States on February 26, 2025 by Ilana

  • The BEST self-tanning product that is not harmful or stinky!
Size: 7.5 Fl Oz (Pack of 1) Color: Medium to Dark
This was recommended on the Yuka app (app that tells you what products are "clean"). I could not be more pleased with this product! It gave me an instant non-orange looking tan. Please keep in mind that it is imperative that you exfoliate before applying because it will look uneven in dry areas. I'm also very careful around my knees, elbows and ankles. It really looks great. Oh, and it doesn't smell terrible like every other self-tanner I've used. ... show more
Reviewed in the United States on March 30, 2025 by Jodi H.

  • It can be scrubbed off if needed.
Size: 7.5 Fl Oz (Pack of 1) Color: Medium to Dark
I want to love this product, but…. Still not sure about it. I love that it’s not loaded with toxins. The tan is a decent color as long as you apply a thin coat and maybe build from there. A thick coat will get you a bright orange tan. This tan can be removed using a wet facecloth. The good news about that is you can tone it down or even it out or totally remove it if you have/want to. It doesn’t seem to rub off on clothing, so that’s good. ... show more
Reviewed in the United States on March 18, 2025 by Snowbird

  • SOOO GOOD
Size: 7.5 Fl Oz (Pack of 1) Color: Fair to Medium
I never write reviews but this tanning lotion deserves all the praise. I’m ghostly pale & I used to self tan with loving tan and that whole process was always such a chore & could only use a bottle of tanner maybe twice. I’ve had my eye on this tanning lotion for awhile, the clean ingredients caught my eye. This stuff is AMAZING. You don’t need much, it’s so easy to apply. The smell isn’t bad at all and i just redo it once, maybe twice a week. The color is so pretty too. I’ll be a forever customer!! ... show more
Reviewed in the United States on March 25, 2025 by Allison

  • Excited to use this summer, save my skin from the sun
Size: 7.5 Fl Oz (Pack of 1) Color: Medium to Dark
I initially put in on my left arm bc I wanted to see if there would be a difference. I’m somewhat tan bc of my ethnicity. At first I didn’t see a difference at all. I had planned on writing a review but got busy stating that it didn’t work for me, but I’m glad I forgot, the next day less than 24 hours later…. There was a difference for sure! And I only put a light layer on too. Plan on putting another layer on top of what I used and I think I’ll be good with the color. In the picture, the arrow is the arm with the tint on it. It’s a slight difference but again I was modest with the amount. My advice…if your skin is on the darker side give it time. Glad I did. Oh and I almost forgot to mention, I washed my hand right away bc I could see that it was getting dark right away. ... show more
Reviewed in the United States on March 11, 2025 by T. Lepree T. Lepree

  • Warning for Dumb Dumbs
Size: 7.5 Fl Oz (Pack of 1) Color: Medium to Dark
Just a warning, I was using Jergens Glow and I had the thought that this product was similar, just better ingredients.. let’s just say I wasn’t as careful as I should have been. I had sloppy orange hands for about four days. This is not a gradual tanning lotion, this is the full blown stuff lol. I like that it’s easy to apply, there aren’t streaks, but you need to make sure you’re taking the same precautions as any other self tanner. I thought it was just going to be a subtle glow like Jergens but it packs a bigger punch. I’m still deciding if I’m ok with the color, I have light olive skin and I feel like this lotion makes me look a little jaundice. Jergens just sun kissed my natural tone. I will say, a little goes a long way.. that was the other mistake I made. This bottle should last awhile. Hopefully this helps! I’m still glad I tried it, and I will use it, it just wasn’t what I thought it’d be. ... show more
Reviewed in the United States on April 2, 2025 by Kody Kay

  • Looks natural
Size: 7.5 Fl Oz (Pack of 1) Color: Fair to Medium
Looks pretty natural. I have fair skin. It’s a little orangey if you get it too dark on ankles and heels. A little goes a long way. I put on a little thick and I only needed one coat. I needed to do some touchups the next day on places I obviously missed. It lasted about 5 days, fading a little each day. Overall, I liked it. ... show more
Reviewed in the United States on March 23, 2025 by Jenny

Can't find a product?

Find it on Amazon first, then paste the link below.