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BARKLEY, INC.

Scratch: How to build a potent modern brand from the inside out

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Arrives Tuesday, Dec 3
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Description

We no longer live in a world where fragmented, intrusive, marketing-only brands are winning. Today, your brand is everything you do, inside and out. Part workbook, part prediction for the future, Scratch: How to build a potent modern brand from the inside out is a how-to guide for brands that embrace this new definition in a market where purpose beats interruption — and every action you take matters to the consumers you’re trying to reach. Read more

Publisher ‏ : ‎ BARKLEY, INC. (February 1, 2020)


Language ‏ : ‎ English


Paperback ‏ : ‎ 296 pages


ISBN-10 ‏ : ‎ 0578584522


ISBN-13 ‏ : ‎ 22


Item Weight ‏ : ‎ 1.15 pounds


Dimensions ‏ : ‎ 7.25 x 1 x 5.75 inches


Best Sellers Rank: #2,243,367 in Books (See Top 100 in Books) #630 in Media & Communications Industry (Books) #2,590 in Advertising (Books) #6,929 in Communication Skills


#630 in Media & Communications Industry (Books):


#2,590 in Advertising (Books):


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Dec 3

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Big ideas, useful exercises
This is a book by idea people, for idea people. Disclaimer: I work with the book's creators. Reclaimer: They're brilliant, irrespective of me. Tim Galles, Paul Corrigan, Jen Mazi. This is a formidable troika of creative minds. If you're interested in what a brand is or how to build a better one, you'll like this book. If you want to know why any of this matters to human beings like you, you'll love it. And if you want to go deeper and explore your own thinking and imagination through creativity exercises, dive in. Trying to come up with a way to sum it all up, I'll just say this: I'm a grammar nazi and this book has a dangling participle in the introduction—and I still give it five stars. That's how good it is. ... show more
Reviewed in the United States on January 20, 2021 by J. Howard
    • The pathway to building (rebuilding) a successful brand!
Scratch walks you through the thought-provoking process of building a brand from the inside out. It's not just visually appealing but also a reference guide, notebook and road map all in one. Take your brand to the next level by working through the exercises included in Scratch. A perfect book for anyone who wants to win by building a whole brand! ... show more
Reviewed in the United States on March 8, 2020 by Julie M. Levine
    • Incredibly insightful
This book is a fantastic resource for anyone starting or updating a brand in today's complicated environment. Big or small, old or new--anyone will benefit from following the steps outlined. This is more than theory. It is a how-to guide that walks through every stage.
Reviewed in the United States on March 3, 2020 by Joe Sciara
    • Love the look and feel of this book.
This is a great book to have as a part of your library. It's fun and uniquely written and is also just a nice piece to have around the house. Very much enjoyed it.
Reviewed in the United States on October 20, 2020 by Joshua Dubois
    • Best book of the Year!
Review Image by Christian D. Christian D.
If you are embarking on a rebrand or just starting up and need a brand, buy this book! It’s one of the simplest, most effective practical workbooks on a topic I’ve come across.
Reviewed in the United States on March 25, 2024 by Christian D. Christian D.
    • Scratch is a must read for anyone involved with or interested in marketing and business
Scratch is a must read for anyone involved with or interested in marketing and business. Consider, In 2020 the oldest members of Generation Z will begin to graduate college and enter the workforce. Gen Z now represents the largest percentage of the global population at 32%. Successful brands will need to operate at the speed of these technologically savvy consumers. The insights garnered from Scratch give you an advantage when thinking about your brand. ... show more
Reviewed in the United States on February 14, 2020 by Wilk
    • A book and a workshop guide in one
Love the active nature of this book: you don't just read it, you put it into action!
Reviewed in the United States on February 22, 2020 by BestofJess

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