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Description
Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.Updates to the third edition include:Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter.Opening vignettes, examples, and case studies have been updated in each chapter.Additional case studies and examples with an international focus have been added. Read more
Publisher : Routledge; 3rd edition (February 25, 2015)
Language : English
Paperback : 442 pages
ISBN-10 : 0415716284
ISBN-13 : 84
Item Weight : 2.31 pounds
Dimensions : 7 x 1 x 10 inches
Best Sellers Rank: #1,775,682 in Books (See Top 100 in Books) #548 in Public Relations (Books) #2,101 in Communication Reference (Books) #5,565 in Communication Skills
#548 in Public Relations (Books):
#2,101 in Communication Reference (Books):
