Search  for anything...
Physicians Formula

Physicians Formula Butter Believe It! Foundation + Concealer Medium | Dermatologist Tested, Clinicially Tested

    • Based on 2,073 reviews
Condition: New
Checking for product changes
$11.37 Why this price?
Holiday Deal · 27% off was $15.49

Buy Now, Pay Later

As low as $2 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product
This item's return window has been extended for the holiday season: Returnable until Jan 31, 2025

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, Jan 1
Order within 18 hours and 40 minutes
Available payment plans shown during checkout

Color: Medium


Features

  • Infused with a powerful blend of Murumuru Butter, Cupuacu Butter and Tucuma Butter
  • Incredibly creamy texture melts onto skin leaving a natural radiant glow
  • Long-wearing, weightless formula provides buildable coverage

Description

Indulge in this ultra-luxurious, foundation + concealer, infused with a powerful blend of Murumuru Butter, Cupuaçu Butter and Tucuma Butter, from the lush, nutrient-rich Amazon. Incredibly creamy texture melts onto skin leaving a natural radiant glow, while our long-wearing, weightless formula provides buildable coverage.

Item Form: Liquid


Color: Medium


Skin Type: All


Finish Type: Natural


Recommended Uses For Product: Concealer


Product Dimensions ‏ : ‎ 5.91 x 5.91 x 15.75 inches; 4.66 ounces


Item model number ‏ : ‎ 138339


UPC ‏ : ‎


Manufacturer ‏ : ‎ Markwins Beauty Brands


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jan 1

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Very nice! FULL coverage. Don't forget to shake it up!
Color: Light
One of the most important things to note regarding this foundation is that you must shake it up really really good. If the product comes out and it's runny then you need to shake some more. You have to do this every single time you use it. One more thing of importance is that it DOES have fragrance. The fragrance is not light but not excessive. It's a moderate level of fragrance. If you like the smell of the butter bronzers then you will like this. I bought the shade light and After wearing this for several days in a row I have decided that it is one of my favorites. The coverage is medium full to completely full... it is also long wearing but not completely transfer proof but it still does good even while wearing a mask. I have combination skin and it does great on my type. I've worn it with and without primers and they both look and wear equally good. The consistency is a bit thick but that's not a bad thing. It's not greasy and I've not had any breakouts. I've used my fingers and a beauty blender and a brush to apply this and they all work well but my favorite is using a brush. Make sure that you don't use too much product because if you do, it can become slightly cakey and it's easy to do with this foundation. Start out with a small amount. I did have a small amount of settling around my laugh lines but it wasn't a big deal at all because most foundations settle there on me. I haven't noticed any oxidation at all. It is not matte but not dewy either... It's kind of a satin finish that you can either set with powder or not. It has enough coverage that you absolutely do not need concealer. This shade light is almost too light for me. If it wasn't the winter time then I don't think I would be able to wear this shade... If I bronzer it's not noticable. I would like to see what the "light medium" shade looks like at some point. I wish they hadca better shade range so everyone could use it. Keep in mind that this light shade was almost too light for. Here are some examples of the other shades I wear in other brands just got reference. If you are a lightish medium you may need to get the light medium shade... especially in the summer. Hopefully someone finds this useful Additional info: In the maybelline fit me line I wear 118. L'oreal infallible fresh wear 420 and 425. In flower beauty light illusion I wear L3. In wet n wild photo focus I wear soft beige. Revlon color stay 180. Colourpop pretty fresh 50w. Maybelline super stay 118. Neutrogena healthy foundation LN3. Catrice 030 sand beige. Missha bb 23. Natasha Denona matte 22w. Covergirl milk light-medium. Covergirl matte bb cream I wear light-medium. I hope that helps some. ... show more
Reviewed in the United States on February 5, 2021 by katie
    • Good coverage and feels light!
Color: Light-to-Medium
This covers the blemishes on my skin well, with very little product, so it will last a long time. It feels light on my face and doesn't cause any skin irritation, which is something I do need to be cautious of. It looks natural and lasts!
Reviewed in the United States on October 29, 2024 by Amazon Customer
    • Nice full coverage
Color: Light-to-Medium
This foundation provides very full coverage, but is very thick. Use sparingly and mix with moisturizer for an easier application.
Reviewed in the United States on October 1, 2024 by Mary L
    • a good inexpensive daily foundation
Color: Light-to-Medium
LIKES: the foundation feels creamy and soft on the skin. It is lightweight but only because i don't use a lot of the product on my face. If you were to use a lot then i feel like this product would feel cakey and thick on the skin, but luckily, using a little bit of the foundation is enough coverage for my face. I find that it does last & look decent for a long period of time. I also like how this foundation has a pump. DISLIKES: i don't like the smell too much. It has a buttery scent to it. It does not smell bad but the scent is not for me. I also don't like that this foundation gives me a matte finish since i prefer a more dewy look but this is not a big deal , just a nit pick. FINAL THOUGHTS: i like this foundation. i think it's a good foundation for daily use. i find that this product offers a medium buildable coverage depending on how much of it you use. ... show more
Reviewed in the United States on December 31, 2022 by Lien🩷
    • Butter Believe It! There is no comparison to discontinued The Healthy Foundation!
Color: Fair
The overall coverage was just right with The Healthy Foundation Brightening Complex with the SPF that had better Ease of Use. The discontinued Healthy Foundation had an easy attached sponge-like applicator vs the pump on the Butter Believe It having a pump. Less control of how much you put on your face with overly thick coverage too easily applied, so you have to wipe it partially off. Plus, the pump gets clogged up, so you have to wipe that off as well! I really didn't need a combination Concealer! I just don't like the choice of colors as well as the Healthy Foundation! The other choice doesn't look any better either, so next time I buy a foundation, it won't be this brand that has changed what everyone loved! PHYSICIANS FORMULA PLEASE BRING BACK WHAT WAS DISCONTINUED IN FACIAL MAKEUP! ... show more
Reviewed in the United States on November 10, 2024 by K Cash
    • Best Foundation+Concealer combo ever!
Color: Fair
I have been using this product for years now. Not only does this foundation help blur and conceal, it applies on my face so smooth. Like the label says Butter Foundation. It’s non greasy and it is a buildable coverage and I can save a step most days and don’t need any added concealer under my eyes. 46 years old and it sits great in those fine lines and wrinkles. I use a wet sponge for natural look. I start with my moisturizer and face primer and it cut the amount of product I needed to get my whole face done. A little goes a long way. Very happy customer and the price is better than Ulta and CVS. Shipped Prime * ... show more
Reviewed in the United States on June 12, 2024 by Kris
    • Very strong coconut smell
Color: Light
Review Image by Kate Kate
I’ve used the Healthy Foundation for years and was hoping this would be a good replacement since that line was discontinued, but the smell is just so strong. An intense mix between coconut and buttered popcorn jelly beans. Like something you would buy at Claire’s. It also looks very cakey and doesn’t have the spf protection the other foundation did. Disappointing to see the brand going in this direction. ... show more
Reviewed in the United States on September 15, 2024 by Kate Kate
    • Great coverage
Color: Light
Love this makeup! Sadly my hormones changed or I’d still use it.
Reviewed in the United States on December 8, 2024 by Amazon Customer

Can't find a product?

Find it on Amazon first, then paste the link below.