Search  for anything...

Physicians Formula Butter Believe It! Foundation + Concealer Fair-to-Light | Dermatologist Tested, Clinicially Tested

  • Based on 537 reviews
Condition: New
Checking for product changes
$14.03 Why this price?
Holiday Deal · 9% off was $15.49

Buy Now, Pay Later


As low as $3 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product
This item's return window has been extended for the holiday season: Returnable until Jan 31, 2025

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Dec 30
Order within 11 hours and 5 minutes
Available payment plans shown during checkout

Color: Fair-to-Light


Features

  • Infused with a powerful blend of Murumuru Butter, Cupuacu Butter and Tucuma Butter
  • Incredibly creamy texture melts onto skin leaving a natural radiant glow
  • Long-wearing, weightless formula provides buildable coverage
  • Suggested Age: 13 Years and Up

Description

Indulge in this ultra-luxurious, foundation + concealer, infused with a powerful blend of Murumuru Butter, Cupuaçu Butter and Tucuma Butter, from the lush, nutrient-rich Amazon. Incredibly creamy texture melts onto skin leaving a natural radiant glow, while our long-wearing, weightless formula provides buildable coverage.

Item Form: Liquid


Color: Medium


Skin Type: All


Finish Type: Natural


Recommended Uses For Product: Concealer


Product Dimensions ‏ : ‎ 10 x 2 x 2.7 inches; 4.66 ounces


Item model number ‏ : ‎ 138336


UPC ‏ :


Manufacturer ‏ : ‎ Markwins Beauty Brands


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Dec 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great coverage
I have my foundation on subscription from Amazon. This one was actually my backup for when my first choice was out of stock. I love it so much more than any of the other Physicians Formula foundations that I've tried. It is full coverage and close to my complexion color. The texture is very smooth. It has an odd smell to it but I'm used to it. It only smells during application. It lasts like 4 months for me and I use it everyday! ... show more
Reviewed in the United States on July 3, 2024 by Mrs. Teach

  • The BEST inexpensive expensive foundation
This stuff is amazing. The quality for the price is unreal. Great medium to full coverage, blends amazing, the texture is literally like butter, it lasts all day. My skin leans dry and this formula is so hydrating. I’m not exaggerating when I say I get compliments every single day on my skin. The color matching is also great. Love love love this foundation. ... show more
Reviewed in the United States on July 16, 2024 by Emilee K. Emilee K.

  • Amazing staying power and goes on like skin
I usaully have a hard time finding foundation that works for my skin since it's textured combination skin with large pores but this does a fantastic job of coverage without all the cakiness and it smells amazing and it doesn't damage my skin my only complaint is that they don't have a large variety of shades and don't have descriptions of the skin and under tones of the ones they do have. I hope they are able to correct this in this the future since it really is an amazing product ... show more
Reviewed in the United States on September 25, 2021 by Jessica Rivera

  • Absolutely in love
Great coverage, a little goes a long way. Only down side is I wish it was just a tad bit thinner.
Reviewed in the United States on October 6, 2024 by tara klein

  • Beautiful finish, color not so much
The concealers in both light shades are perfect, but the foundation looks a bit too orange, so while it applies smoothly, dries down quickly and looks great on my skin, the color doesn't work for me. A shame since the foundation formula is perfect, but the color choices are not.
Reviewed in the United States on April 23, 2023 by Jegg

  • My skin loves this foundation!
I was pleasantly surprised by this foundation. It's coverage is beautiful and very natural looking. I have oily skin and was definitely having shine issues after a few hours, but I didn't powder down very well after applying the foundation. I think if I had it may have helped to delay the shine for a bit longer. Upon removing the makeup, I noted that the foundation is very pigmented and had stayed on really well, as there isn't normally that much makeup left on my skin, but there was with this product. Also, my skin felt very hydrated and smooth after taking the makeup off. This formula has a very thin, oily consistency but it still works well for my oily skin. Its very hydrating so I think it would work especially well for those with dry skin issues. All in all, I'm glad to have found a clean foundation that sits well on my textured skin. I'm loving a lot of the Physician's Formula Butter line lately! ... show more
Reviewed in the United States on April 17, 2021 by Anonymous34

  • It does have perfume/fragrance
In the description it said there were no fragrances, but the ingredients state there is. This irritated my skin slightly and is very cakey. It did ok if I mixed a small amount of this foundation with a very liquidity foundation, but again there is fragrances and it has given me some skin irritation. I love physicians formula products, but this one was not one of them. ... show more
Reviewed in the United States on November 12, 2024 by J-No

  • Good coverage
I’ve tried many brands of makeup and so far I like this one the most. It’s not heavy, it has good coverage and it lasts well. The skin tones are natural and my skin doesn’t feel gross after wearing it all day.
Reviewed in the United States on February 20, 2024 by Taylor Kueck

Can't find a product?

Find it on Amazon first, then paste the link below.