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Natori Women's Pure Luxe Custom Coverage Contour

  • Based on 1,177 reviews
Condition: New
Product info up-to-date
$74.00 Why this price?
Save $4.00 was $78.00

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Availability: Only 4 left in stock, order soon!
Fulfilled by Amazon

Arrives Thursday, Feb 13
Order within 3 hours and 56 minutes
Available payment plans shown during checkout

Size: 36D


Color: Cafe


Description

Modern details, sleek support and ultimate comfort are complimented by an updated fit and even better feel. We're customizing the coverage so the shape and capacity compliments your size.

Package Dimensions ‏ : ‎ 1 x 1 x 1 inches; 3.04 ounces


Item model number ‏ : ‎ 732080


Department ‏ : ‎ womens


Date First Available ‏ : ‎ October 7, 2014


Manufacturer ‏ : ‎ Natori Women's IA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Feb 13

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Great Bra
Size: 38D Color: Black Combo
Pleasantly surprised when I received the bra. Made very well, comfortable and fit perfectly. I used their sizing chart. Full coverage while still flattering and the padding was not too thick or thin- just right. No nipple show through. I ordered 2 more!
Reviewed in the United States on May 8, 2024 by mary f goodall

  • So soft and comfy! Great t-shirt bra!
Size: 32DD Color: Cafe
The fabric of this bra is so soft and comfy. It fits wonderfully, just enough coverage without being your mom's bra. ;) This particular bra is most likely going to be my go-to in many colors...that's how comfy it is! Please do yourself a favor...get a bra fitting to know your size first. That's the biggest help of ANY bra...making sure it's the right size and fit! ... show more
Reviewed in the United States on May 21, 2024 by PBandJsMom

  • BEST BRA EVER
Size: 32DD Color: Berry/Blush Pink
I am in my 50's and have never had or worn such a perfect fitting, comfortable & luxurious looking bra. Have never worn Natori bras as they are a bit pricey but was at a department store and they had one color of the Natori Pure Luxe bra on sale (realized I was wearing the wrong size bra all my life....haha). They only had one but I fell in love with it & love the beautiful straps! I found these on Amazon and scored on some fun colors in my size for a great price. I now have purple, pink, cream & black colors. I did try a few other Natori bras but did not like they way they felt or fit so will stick with the Pure Luxe Natori bras. I LOVE THEM! ... show more
Reviewed in the United States on September 24, 2022 by Jules

  • Amazon is fast.
I ordered this on a whim as I needed a new bra. It fits well and is comfortable. Cute color.
Reviewed in the United States on April 24, 2024 by GoNavy2004

  • 38D here. Read below for
Size: 38D Color: Cafe
Here is my bra story: I'm 35 and have 3 children that have been breast fed at least for a few weeks each. I have never ordered a bra online because I figured it would be just as horrible as IRL shopping. I would always go to Target and purchase what I thought was my size, go home, try it on, realize it didn't fit. I would then have to constantly remind myself to return the bra and talk myself up to try again only to pick another ill fitting bra and start that cycle again. Because of this I have not bought a bra in over 5 years. The two bras I do have are in horrible shape. I'm slightly horrified and embarrassed to admit this online. So lets get to the reason you're reading this. I saw this bra online and was a little taken aback about the price. I'm used to Target prices but then I thought if it has this many reviews at this price it deserves at least a little trust. So I measured myself exactly as ordered for these bras. Turns out I'm a 38D when I thought perhaps I'd be a 40DD. NoPe. So I ordered the nude to have a bra that is more universal for my clothing. The bra was suppose to be here the first week of Feb but I got it today (Jan 28th), 5 days after ordering. I opened the box super fast and was pleased to see the padding on the bra is just enough to make it so your nipples wont show when cold. The straps are a lace but the lace it smooth and soft. The clasp is a triple hook and feels secure. I'm able to clasp at the second one to the smallest comfortably. I could go bigger or smaller easily. This bra feels COMFORTABLE! I'm not one to ever really like no wire bras and definitely do not like bralettes. If you're a wired girl like me, this is it! The top of the cup does not pucker out and the front connection between my breasts lays mostly flat against my chest. I know I can wear this with all my shirts without the bra cups showing. However the straps are a little thicker so I will probably not be wearing any spaghettis straps with this bra. Final thoughts: Please do your boobies a favor and buy this. I'm going to be wearing this for a week to just be doubly sure that I like this bra and I have every intention to buy the black one next. ... show more
Reviewed in the United States on January 28, 2021 by J. C. Everhart

  • Poor quality
Size: 34DD Color: Cafe
Love the fit and shape of this bra but this is second bra where the cups have curled up (which you can see under shirts-looks terrible). This one started curling before it was even washed! When I do wash it's by hand and I air dry and it still curls. Do not recommend.
Reviewed in the United States on September 30, 2024 by Jen

  • I LOVE THIS BRA
Size: 36DDD Color: Black Combo
I am 196 pounds, I’m a 36 DDD and it is rough trying to find a bra that fits. Most of the time I have to size up and my band doesn’t sit right and my cups lift and cause rubbing right under my boobs. This bra holds EVERYTHING, it’s comfortable (as best as a wire bra can be) and it stays put all day. The straps are larger but not too large that it feels bulky. They reduce the digging in pain. I have had this bra for about 6 weeks, and I just bought another. I am HAPPY to spend the money on this bra cause it works for me. I don’t know what else to say about it, I haven’t had a bad thought since I got it. If you are looking for bigger cups these cups are perfect. Everything stays put and I don’t have discomfort throughout the day. LOVE. ... show more
Reviewed in the United States on July 23, 2024 by Meleah

  • Original was GREAT but then they changed the style
Size: 30C Color: Black Combo
I wear bra size 30 C, which is shockingly difficult to find. I tried at least two dozen different bras trying to find a brand style that I liked until I finally found this one. I loved it! Lightly lined good support didn’t give me an unsightly back bulge- I ordered two in August 2023. One black and one light beige/nude. Recently, I decided I needed at least one more because I need something to wear when the others are in the laundry so I decided to get a second black one in January 2024. The bra that arrived looked identical except it was no longer lightly lined, it just had thin spandex fabric. I thought maybe there was a mistake at the warehouse so I returned it and ordered a replacement, received the same style again! I can’t tell you how devastating it is given how many bras I tried and dismissed that now it seems I have to go through the whole process again but I’m not happy. These bras are not inexpensive at $74, especially given how small mine is, but a girl has to have good bras no matter the cost right? As of the writing of this review in early February 2024, I have only re-ordered the black one, the other color options may still be lightly lined. ... show more
Reviewed in the United States on February 6, 2024 by Jen

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