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St. Martin's Press

Modern Monopolies: What It Takes to Dominate the 21st Century Economy

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Publisher ‏ : ‎ St. Martin's Press; Illustrated edition (May 31, 2016)


Language ‏ : ‎ English


Hardcover ‏ : ‎ 272 pages


ISBN-10 ‏ : ‎ 5


ISBN-13 ‏ : ‎ 95


Item Weight ‏ : ‎ 14.4 ounces


Dimensions ‏ : ‎ 6.53 x 0.94 x 9.46 inches


Best Sellers Rank: #147,810 in Books (See Top 100 in Books) #261 in Computers & Technology Industry #465 in E-commerce Professional (Books) #1,537 in Political Ideologies & Doctrines (Books)


#261 in Computers & Technology Industry:


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Top Amazon Reviews

    • Uber, AirBnB
Modern Monopolies tells the story of online platforms - who are becoming powerful middlemen by facilitating transactions through their two-sided network. Uber, AirBnB, Ebay, Alibaba, and others don't operate any services themselves, but merely connect consumers to suppliers. By signing up and connecting the two sides they are building zero marginal cost businesses while taking advantage of dynamics which lead to one dominant platform in a market. The value grows as the number of connections increase. However, setting up a new platform is not a build-it-and-they-will-come overnight success. Platforms need to be properly structured, offer the right features, and change and adapt over time. The best platforms have pivoted many times in their history. Facebook and Twitter are almost unrecognizable from their original incarnations, as they have shifted and adapted to changing trends. ... show more
Reviewed in the United States on February 7, 2017 by Michael Plasmeier
    • This is an excellent book, and goes into great detail about its ...
This is an excellent book, and goes into great detail about its premise (the "modern monopoly") and how it is fundamentally different from the traditional monopolies that dominated (and exploited) capitalism in the past. Unlike many other books, Moazed and Johnson draw their evidence from modern examples: Facebook, Apple, Google, Uber, the large players whom have made their fortunes from the new "platform business model". Modern Monopolies discusses the power of networks, and how the traditional "one-to-many", B-to-C model is evolving into a "many-to-many", C-to-C model with a platform business as the supervisor. The authors combine theory with practice, bringing in economic theory but supplementing it with real-world, historical examples. This is useful for any business person, from an entrepreneur trying to make his/her way with a small startup to the largest Fortune 500 CEO trying to pivot and evolve their corporation. After reading this, I was inspired to think about what other sorts of traditional, one-to-many businesses could be transformed via a many-to-many model. Highly recommended. ... show more
Reviewed in the United States on January 31, 2017 by Amazon Customer
    • Enjoyable
Moazed and Johnson have perfectly defined and explained this new era of business and industry. We've moved beyond that of being the manufacturer and into the realms of digital management and platform creation. Where ideas, people, buyers, and sellers have moved away from the usual systems and operations to online platforms. If you don't learn to shift with the times then you'll very obviously be left behind. Modern Monopolies has an incredible amount of information and glimpses behind the scenes of these powerful tech companies that we are interacting with on a daily basis. Even if you're not actively pursuing an online career or business it is still a fascinating read as we all have become dependent on these new platforms. ... show more
Reviewed in the United States on March 2, 2020 by Aaron
    • Page Turner!!
Driving traffic is the main goal of anyone running an online business. A lot of us blindly go into it without a clue where to start. Creating and implementing platforms that retain and draw in customers is vastly important. That's what companies like Air BnB, Uber, and Apple have figured out and this book delivers wonderful information on such. Commentary within Modern Monopolies will give you a deeper understanding, insights, and knowledge to how these companies rose to power and manage to maintain their popularity. Moazed and Johnson deconstruct and strip away the exterior with a deep dive into the infrastructure of digital business. Why and how such companies are successful, and why others failed along the way. If you want to be the entrepreneur crafting the next google, this will put you on the right track. ... show more
Reviewed in the United States on March 2, 2020 by Daniel
    • An incredibly insightful book into modern business
I came across Modern Monopolies looking to grasp a better understanding of the in's and out's of platform business models. The book jumped right into case studies on why the platform model is disrupting and dominating society today. It brought the concept of platform-based business to an immediate comprehension and understanding of the core benefits. In reading further into the book, you uncover applications to a variety of industries and how to take principles from the learnings on the platform model to many different types of companies. You will learn why companies failed - sharing commons themes like growing pains, rise of competition or movement from a core offering. I found significant benefit from the case studies of why companies dominated - how their business model scaled, offered a value proposition to customers, or could adapt to the ever-changing landscape of clutter/content/change in today's society. I have no doubt that this book will inspire new ideas for doing business in a platform world. ... show more
Reviewed in the United States on May 8, 2017 by Lauren Hurst
    • Moazed and Johnson outline a framework for creating the perfect platform. It is vague and perhaps intentionally withholding
The authors contend that the "platform" (e-marketplace) is the dominant business model of the current economy and that platform-based monopolies are, in contrast to traditional sentiment regarding monopolies, positive contributors to innovation and competition. Though these "modern monopolies" act as centralized regulators of the markets they oversee, the authors suggest data and technology allow regulation to be performed seamlessly. The result is a marketplace in which every player holds updated and accurate information on the goods and services being sold. In the second half of the book, Moazed and Johnson outline a framework for creating the perfect platform. It is vague and perhaps intentionally withholding, as the book is partially a marketing outlet for the authors' company. This fact does not diminish the information's inherent value, though. Take a look at one of the many unicorn startups based on the idea of the platform (Uber, AirBnB, Instacart) and you will see the framework holds up. Overall, very useful information if you're looking to build a marketplace. ... show more
Reviewed in the United States on March 12, 2018 by Aaron Rondina

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