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Jones Road What The Foundation (Light) YHUJ373-1 1.2346 Ounce

  • Based on 120 reviews
Condition: New
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Availability: Only 9 left in stock, order soon!
Fulfilled by Jack of all trades store #9

Arrives May 2 – May 4
Order within 2 hours and 58 minutes
Available payment plans shown during checkout

Size: 1.23 Ounce (Pack of 1)


Color: Beige


Features

  • What TheFoundation? WTF is a tinted moisture balm meets traditional foundation.
  • Blends seamlessly into the skinleaving you with an even, fresh complexion that looks like your skin on its best day.
  • WTF includes skin-nourishing ingredients like Jojoba Oil and Sodium Hyaluronate; works flawlessly with the Face Pencil; and offers buildable, light-medium coverage.
  • Color - LIGHT

Item Form: Stick


Color: Beige


Skin Type: Normal


Finish Type: Matte


Package Information: Tube


Package Dimensions ‏ : ‎ 2.95 x 2.87 x 1.65 inches; 6.74 ounces


Item model number ‏ : ‎ YHUJ373-1


UPC ‏ :


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: May 2 – May 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • 100% is what they say it is and love it!
As an over 50 woman running my own business, I don’t have time for a makeup routine. I just want to look fresh, clean, and put together. This foundation goes on smooth, hydrates the heck out of my skin, and looks great all day. I use either my fingers, sponge, or large brush. The blush is also perfection. Foundation lasts about six weeks, conservatively. Blush last forever. ... show more
Reviewed in the United States on January 3, 2025 by Harrison Grayson

  • Save your money
I really wanted to love this product because I've used Bobbi Brown items for years. But this one is a total miss. I read the reviews (positive and not so positive) prior to purchasing. The negative reviews were accurate. There is a definite chemical smell to the product that lasts for hours after application, and it is also gritty. As if tiny lumps of the foundation hadn't been mixed thoroughly. This product is also very greasy and doesn't sink into the skin. On the positive side...the online quiz matched my color perfectly, and the foundation is definitely buildable. If Jones Road reformulated the product to make the foundation smoother, less greasy, and with a better scent to it I would definitely repurchase this product. ... show more
Reviewed in the United States on February 3, 2024 by lovestoread

  • Not what I expected
For me personally it didn’t do what I had expected from the description of the product. It felt just a little sticky for my face…..
Reviewed in the United States on November 20, 2024 by Clara

  • Great for aging, dry skin.
Almost did not buy because of the negative reviews but I am so glad I did. I love this. It feels nourishing and gives smooth, sheer coverage that does not settle in wrinkles. I even really like the smell!
Reviewed in the United States on September 7, 2024 by timothy m brown

  • It’s crusty!
The top is all crusty, like dried mud. I scooped out the top but the rest is flaky, the size of salt flakes. The flakes don’t soften when applied to face no matter how hard I rubbed them. I look like I had freckles all over. Nasty!
Reviewed in the United States on December 31, 2023 by Fiona Fiona

  • Truly amazing
I was very sceptical but have to admit that it really does deliver what it promises. Looks very natural, easy to apply and moisturizing. No complaints at all. Now I order all the kits from Jones road.
Reviewed in the United States on October 11, 2024 by Lore Valk

  • Not what I hoped for
I wanted to love this product so much, since Bobby Brown was behind it. Also, it was advertised as a phenomenal, moisture-rich foundation, designed for middle-aged to mature skin. I was all in! Unfortunately, when I tried it, I quickly discovered that the coverage is minimal, the moisture-factor is OK, and the cakey-ness is high. The worst of it all is that their foundation came in, what seems a coagulated state, as a result is has these tiny pebbles. I suspect that this a result of the oils (which are in it) solidifying. Not pretty on any skin, especially not a mature one! Sadly, I cannot return this product and have to add it to the landfill...which for me is yet another major disappointment. ... show more
Reviewed in the United States on December 21, 2023 by SPN SPN

  • Don't hesitate to try this!
I rarely ever bother to write a review, but because of the bad comments I feel compelled to give my two cents. I have 65 year old dry skin and have everything from Chanel, Dior and Yves St. Laurent to L'oreal and Maybelline in my drawer...I swear I must have fifteen different foundations, but I was intrigued by this so I thought I'd try it. The pros: it goes on very easily with fingers, brush or sponge and really melts into the skin. The color is perfect (light), no noticeable smell and despite what some say, is NOT oily; or any "oiler" than other non matte foundations. It left my skin with a pretty glow and really stayed all day without pilling. The cons: This is a very sheer foundation; it may look thick and full coverage but it's not, AND (at least in my case) it doesn't layer well, and I will remember to add a little extra when I use it next. That's the reason it received four stars, but perhaps I just need to play with it more. Overall though, it's exactly what I wanted in a sheer to medium coverage foundation, and it's (currently) my favorite! ... show more
Reviewed in the United States on October 1, 2023 by Amazon Customer

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