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Jones Road What The Foundation - ALABASTER (pale with pink undertones), 1.14 Ounce (Pack of 1)

  • Based on 73 reviews
Condition: New
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Availability: Only 2 left in stock, order soon!
Fulfilled by Amazon

Arrives May 11 – May 19
Order within 3 hours and 30 minutes
Available payment plans shown during checkout

Size: 1.14 Ounce (Pack of 1)


Color: Alabaster


Features

  • What The Foundation is a tinted moisture balm meets traditional foundation with light-medium, buildable coverage.
  • Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day.
  • Size: 35.0 g / 1.14 oz
  • Color: ALABASTER is pale with pink undertones

Description

HOW TO USE: Use your index finger or the spatula to lift a pea sized amount of WTF. Apply the product directly to your face, avoiding the eyes, using either your fingers, the Skin Brush, or a dry sponge. Layer as needed. Follow up with The Face Pencil or The Neutralizer Pencil for added coverage to dark spots, redness or blemishes along the face as well as concealing under eye darkness. Pro tip: since WTF is already very hydrating, skip your moisturizer before applying it.

Item Form: Cream


Color: Alabaster


Skin Type: All


Finish Type: Natural


Brand: Jones Road


Package Dimensions ‏ : ‎ 5.67 x 3.74 x 2.17 inches; 6.77 ounces


Item model number ‏ : ‎ TBVMK695


UPC ‏ :


Manufacturer ‏ : ‎ Jones Road


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: May 11 – May 19

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • MAKE SURE GET THE CORRECT COLOR
Size: 1.14 Ounce (Pack of 1) Color: Golden
After getting the correct color finally, I love it, goes on smooth and not cakey. I also have the blush which is great.
Reviewed in the United States on January 22, 2025 by camster

  • A subtle coverage
Size: 1.14 Ounce (Pack of 1) Color: Ivory
I had been using a matte finish foundation...pretty heavy... almost a mask. I saw this and tried it. I like the way it makes my face look natural, but better. Yes, you can see the red spots and blotches, but they are softened. I am a customer for life!
Reviewed in the United States on November 12, 2024 by Alice Aurilio

  • Terrible goop
Moisturizing? Felt like I was wearing sticky Vaseline in my face and it didn’t dry down at any point throughout the day. Tried to give this a chance for several months, unfortunately past the return window, but for me, probably the worst foundation I’ve ever used. Liked the idea of it for aging skin but I would say, marketing was the only thing to at worked here. In reality, it’s just goop. ... show more
Reviewed in the United States on August 5, 2024 by IllinoisFlip

  • Love the moisture
Provides great coverage and just the right amount of moisture love love love
Reviewed in the United States on January 29, 2025 by Kallen

  • Not for me
Size: 1.14 Ounce (Pack of 1) Color: Ivory
Not for me
Reviewed in the United States on March 13, 2025 by Sandra M. Randall

  • Tacky
Too sticky and tacky not good for me
Reviewed in the United States on February 8, 2025 by Connie M

  • First time trying, LOVE it!
I've heard mixed reviews about WTF but really wanted to try it. I decided to go for it and love it. I get the coverage I want but it's still very sheer. How is that possible? I don't know but it is . No problem with it being oily, it was mixed perfectly when I opened it up, fresh out of the box, I have a little collection of Jones Road products, and this will certainly be a permanent part of my stash. ... show more
Reviewed in the United States on June 19, 2024 by Laurel Jacobus

  • New honey tone foundation
It feels cakey and greasy when applied as if it's closing up skin pores. Once it's on the tone is pleasing.
Reviewed in the United States on May 22, 2024 by Placeholder

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