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IT Cosmetics Brow Power Eyebrow Pencil - Universal Shades - Long-Lasting, Budge-Proof Formula - With Biotin - Natural-Looking Brows - Built-in Spoolie Brush

  • Based on 5,901 reviews
Condition: New
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This item's return window has been extended for the holiday season: Returnable until Jan 31, 2025

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

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Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Monday, Nov 25
Order within 55 minutes
Available payment plans shown during checkout

Color: Universal Dark Brunette


Brand: IT Cosmetics


Item Form: Pencil


Color: Universal Dark Brunette


Finish Type: Polished


Special Feature: Long Lasting


Product Dimensions ‏ : ‎ 0.67 x 0.91 x 5.63 inches; 0.34 ounces


Manufacturer ‏ : ‎ IT Cosmetics


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Nov 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Affirm Financing
  • Afterpay Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • LOVE this!
Color: Universal Taupe
No other works as well for me. Universal color, perfect. Never tugs. Lasts all day. Been using exclusively for years! Worth the $
Reviewed in the United States on October 30, 2024 by WineLady

  • The Very Best!
Color: Universal Taupe
It goes on easily & stays on for hours. I try others & ending purchasing the It pencil once again. There’s nothing better & I’ve tried many.
Reviewed in the United States on October 13, 2024 by CA. Golden Girl

  • Stays on
Color: Universal Dark Brunette
I have very thin eyebrowthis works really well. Natural looking
Reviewed in the United States on October 6, 2024 by Patricia Brooks

  • It’s fine. But you don’t need to pay this much
Color: Universal Taupe
Goes on smoothly. Nicely pigmented, so you don’t have to press down hard. The color works well for people like me with silver and blonde/brown hair. The product itself is nicely balanced in my hand, and I like the design. Having said that, the Maybelline total temptation brow definer number 305 in soft brown is the identical color and quality for a lot less money. It too is a universal taupe color even though they call it soft brown. I am giving this product four stars because of the overly high price. ... show more
Reviewed in the United States on August 5, 2024 by Izlay123

  • Hands down the best eyebrow pencil
Color: Universal Dark Brunette
My favorite!!!!
Reviewed in the United States on October 12, 2024 by Autumn

  • Best
Color: Universal Taupe
I’ve used this product for several years. It’s the best I’ve found-works for everyone-light touch for paler tone, press harder for darker.
Reviewed in the United States on September 24, 2024 by Jax Tax

  • It’s All in the Pressure
Color: Universal Taupe
I can confidently say this is one of my favorites. This versatile eyebrow pencil is a game-changer for anyone with light or dark hair, as it effortlessly adapts to your desired shade depending on the pressure you apply. One of the standout features of this eyebrow pencil is its creamy texture, which glides on smoothly and allows for easy blending. The result? Natural-looking brows that perfectly frame your face. I particularly appreciate the flexibility this pencil offers in terms of shade. By applying lighter pressure, you can achieve a beautiful taupe color that complements lighter hair shades. On the other hand, a firmer hand will create a rich brown shade that suits darker hair tones. This adaptability makes it a fantastic option for those who like to switch up their hair color or prefer a more subtle or bold brow look. While this eyebrow pencil has many commendable qualities, I must mention that its longevity falls a bit short of my expectations. Although it lasts throughout the day, I have noticed that it requires a touch-up after a few hours, especially in warmer weather or during physical activities. However, considering its other outstanding features, I find this to be a minor inconvenience. Overall, I truly love this eyebrow pencil for its versatility, creamy texture, and ability to create natural-looking brows. If you're someone who enjoys experimenting with different hair colors or desires a product that effortlessly blends and adapts to your desired shade, this eyebrow pencil is definitely worth a try. Just be prepared for the occasional touch-up throughout the day. Note: This review is based on my personal experience and preferences. Individual results may vary. ... show more
Reviewed in the United States on February 2, 2024 by Candy Girl

  • Disappointed in the Color
Color: Universal Taupe
I feel this is probably a good product but, after trying it out, I am disappointed in the color Universal Taupe not being ash enough. It's more like a light brown. I don't like anything with copper undertones on my eyebrows, although I like the type of brow definer with a thin, flat tip like this one has. ... show more
Reviewed in the United States on August 30, 2024 by STARGAZER

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