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Hook Point: How to Stand Out in a 3-Second World

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Availability: In Stock.
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Arrives Wednesday, May 7
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Format: Paperback


Description

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.Luckily, Brendan Kane, an out of the box thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service this book is the essential guide for making it in our three-second world. Read more


Publisher ‏ : ‎ Independently published (March 9, 2022)


Language ‏ : ‎ English


Paperback ‏ : ‎ 304 pages


ISBN-13 ‏ : ‎ 79


Item Weight ‏ : ‎ 15.8 ounces


Dimensions ‏ : ‎ 6 x 0.69 x 9 inches


Best Sellers Rank: #26,163 in Books (See Top 100 in Books) #2 in Podcasts & Webcasts #6 in Social Media for Business #7 in Social Media Guides


#2 in Podcasts & Webcasts:


#6 in Social Media for Business:


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, May 7

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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View our full returns policy here.

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Top Amazon Reviews


  • A Great Book for Marketers & Content Creators
Lots of practical lessons for those who want to develop their business to the next level. I would say this is a must read for all Marketers.
Reviewed in the United States on July 15, 2023 by Richard Wong

  • Must Read
This book is so beneficial for entrepreneurs. I absolutely love this book and have taken pages upon pages of notes.
Reviewed in the United States on July 18, 2023 by Taylor

  • Good Concepts
I highlighted a lot in this book and many of the concepts are great for content planning and creation. But golly, is there a *lot* of (randomly inserted) shameless self promotion for this dude's business..
Reviewed in the United States on May 30, 2023 by Em

  • Great Book
Really great book! I feel as if I understand marketing more and can go into an interview with a better idea of how I can get a client to want to work with me. Fun read too - not boring like a lot of non-fiction or self-help books.
Reviewed in the United States on June 22, 2023 by Elida Alba

  • Their not just metrics or customers they’re people
Really good and helps you understand the value of content rather than just seeing your goals as numbers metrics and sales. Very important if you want to be a long lasting evolving company or video creator
Reviewed in the United States on June 15, 2023 by bvo1995

  • It's ok
60% him talking about advice other people either wrote or have given him. 40% original content. So yeah...what are you gonna do
Reviewed in the United States on August 9, 2023 by Amazon Customer

  • HOOK POINT HAS ME HOOKED
I HAVE READ THE BOOK FROM COVER TO COVER AND I CAME TO REALIZED THAT SALES AND MARKETING IS STRATEGIES. DEEP INTENTIONAL THOUGHTS. WITHOUT THEM, ONCE CANNOT WITHSTAND THE SATURATION IN THE MARKET PLACE TODAY. THANKS SO MUCH BRANDON.
Reviewed in the United States on May 11, 2023 by Sangaye Kweegbo

  • Some Great Info, But Needed a Shower Afterwards
There were some good tips on writing a good hook point, and good advice on the necessity for doing so. But there was also a great deal of material that felt like filler, and a great amount that came across as blatant self-promotion . I suppose it could be argued that all the examples of the author’s stellar success was his way of both providing his credentials and encouraging the reader, but nary a chapter went by without a pitch for the author’s services, name-dropping a VIP he helped —sometimes re-visiting that VIP story more than once — or a reference to his website or company. I came away feeling as if I had visited a used car lot on the way home from a carnival midway - huckstered halfway to madness and all the way to my cringe point. I was left in need of a shower to wash off a certain sense of oily smarminess, and a firm conviction that I would rather remain poor and obscure if the price of success was to become like THAT. ... show more
Reviewed in the United States on September 28, 2022 by Mary

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