Search  for anything...
e.l.f.

e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz

    • Based on 8,094 reviews
Condition: New
Checking for product changes
$8.50 Why this price?
Save $1.50 was $10.00

Buy Now, Pay Later

As low as $2 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product
This item's return window has been extended for the holiday season: Returnable until Jan 31, 2025

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Tuesday, Nov 26
Order within 23 hours and 20 minutes
Available payment plans shown during checkout

Style: Power Grip Primer + Niacinamide


Features

  • MAKEUP PRIMER & SKINCARE: Your skins future looks brightyour favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
  • SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
  • CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
  • HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
  • SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you dontall at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan

Description

Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

Brand: e.l.f.


Product Benefits: Even Toning, Smoothening, Brightening


Coverage: Medium


Item Form: Gel


Skin Type: All


Product Dimensions ‏ : ‎ 0.94 x 1.57 x 5.71 inches; 1.41 ounces


Item model number ‏ : ‎ 81517


UPC ‏ : ‎


Manufacturer ‏ : ‎ e.l.f. Cosmetics


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Nov 26

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • BEST EVER
Size: 0.81 Fl Oz (Pack of 1)
Review Image by Alicia Hager Alicia Hager
Works great. No raccoon eyes at all! Even if I take a nap I wake up and my "face" is fully intact. This stuff is amazing but super light and washes off. Take your time between layers for full effect. Photo of me literally two minutes post nap for proof that this gripped light foundation, concealer, cream blush, powdered highlighter, eye shadow, mascara, eye brow pencil and even some lipstick left! ... show more
Reviewed in the United States on November 11, 2024 by Alicia Hager Alicia Hager
    • Finally! My makeup stay.
Size: 0.81 Fl Oz (Pack of 1)
I was always frustrated with how quickly my makeup came off through out the day. After looking for a budget friendly product and I was so surprised by how well it did. Will be using from now on!
Reviewed in the United States on November 15, 2024 by Jacqueline
    • Best primer out there
Size: 0.81 Fl Oz (Pack of 1)
I am in love with this primer- my makeup has never looked better, and lasts all day! I’ve tried lots of other primers, including some more expensive ones such as Smashbox, and nothing even comes close to this. 10/10 recommend.
Reviewed in the United States on October 29, 2024 by 12345
    • Grippy but not better than original
Size: 0.81 Fl Oz (Pack of 1)
I haven't seen a difference in my skin texture or brightness but it does have the same grip strength as the original. Almost too sticky, even after apply my makeup my hair keeps trying to stick to my face, even when I only use a small amount on each area.
Reviewed in the United States on October 9, 2024 by Melina
    • One of my favorite products.
Size: 0.81 Fl Oz (Pack of 1)
I've repurchased this several times. One of my favorite products and something I use daily. Smooths my skin, works beautifully over sunscreen and makes foundation application much smoother. I appreciate the fact that this is unscented. Really great product, especially for the price.
Reviewed in the United States on October 27, 2024 by Amazon Shopper
    • Long lasting make up
Size: 0.81 Fl Oz (Pack of 1)
This will make your make up last all day, it’s super tacky for your foundation to sit on top of.
Reviewed in the United States on November 7, 2024 by Jenn
    • Stays tacky and doesn't fill in pores
Size: 0.81 Fl Oz (Pack of 1)
I tried this primer after reading the positive reviews but it was a disappointment for me. It stays wet for a few minutes after you apply it, which is a long time when you're trying put your makeup on quickly, and even waiting for it to dry doesn't help the final result. Compared to most makeup primers I've used, this one didn't hide large pores on my face. I wouldn't buy it again. ... show more
Reviewed in the United States on November 17, 2024 by cindy
    • Bien
Size: 0.81 Fl Oz (Pack of 1)
Cumple con lo especificado. Es pegajoso pero fácil de distribuir y queda con buena textura en la piel
Reviewed in the United States on November 7, 2024 by Zeydy

Can't find a product?

Find it on Amazon first, then paste the link below.