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Crush It!: Why NOW Is the Time to Cash In on Your Passion

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Description

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business. Read more

Publisher ‏ : ‎ Harper Studio; First Edition (October 13, 2009)


Language ‏ : ‎ English


Hardcover ‏ : ‎ 142 pages


ISBN-10 ‏ : ‎ 0061914177


ISBN-13 ‏ : ‎ 71


Item Weight ‏ : ‎ 8.8 ounces


Dimensions ‏ : ‎ 0.7 x 5.6 x 8.3 inches


Best Sellers Rank: #131,519 in Books (See Top 100 in Books) #145 in Web Marketing (Books) #213 in E-commerce Professional (Books) #872 in Entrepreneurship (Books)


#145 in Web Marketing (Books):


#213 in E-commerce Professional (Books):


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Top Amazon Reviews

    • Crush It! -- [...]
Crush It! Reviewed by Brian Wing Crush It, Why now is the time to cash in on your passion, a book by Gary Vaynerchuk, written in 2009, is a book that discusses the use of social media and the internet to develop and market your own personal brand. The book is written in a very conversational mode, where Gary tells a story of his own brand development and the tools and methods he used to make himself the man and brand he is today. Along the way he imparts many of the core values of brand marketing and promotion. Gary Vaynerchuk, an immigrant from Babruysk Russia, born in 1975, comes to America with his family. His father opens a liquor store in northern New Jersey. Along the way Gary educates himself in wine, a growing market, and proceeds to grow that business from a single store to a wine empire. Gary delves into his "DNA" and talks about how he sees value in collectible items, such as baseball cards. His focus evolves into entrepreneurship and he takes over the wine business and grows winelibrary.tv into a wine empire. He has become one of the most prominent figures in the wine reviewing business, and commands a ransom to present on social media and the use of the Internet to promote branding and new business development. The book "Crush It!" focuses on utilizing new, free tools on the Internet to capitalize on branding and developing a business. Some of the major themes include: Becoming the foremost expert in your "passion"; Use of social media and the Internet to promote yourself/brand; Differentiation; Hard work; and Caring. In "Crush It!," Gary's first pearl of marketing wisdom is take whatever it is you love the most and develop that into a business. Educate yourself in every aspect of your passion. Read every bit of material about your subject, find others who are considered experts in that subject and learn from them. Insert yourself into the conversations on the topic and make your opinion known. Once you become an expert in your field, develop content to "sell" your ideas to others. The key to developing this rapport is building trust. Gary states over and over be authentic and original with the content and the "eyeballs" will come. A great deal of the book is dedicated to developing and using new age media an social networks to promote your newly developed brand. As we have discussed (at great length) social media networks, such as Facebook, Twitter, LinkedIn and a multitude of others, have gained great traction with many "old school of thought" marketers. More and more Facebook and Twitter "badges" can be seen on old media promotions. For example, television advertisements will have the Facebook and/or Twitter logos at the end of the ad, and suggest that you "find us on X." This is the new value marketing play. Brand loyalty is perpetuated by "fans and followers" of these social media networks. New networks are arising daily if not hourly. One such example is "WOMMA " a website devoted to the development and support of word of mouth marketing. Large, household names like Best Buy, McDonalds, Kraft, and Pepsi-Co are all contributors. A whole new network of social media marketing gurus has been developed. Each has a focus and specializes in certain market segments. Another, more local, company two-five media, specializes in wine and hospitality in Sonoma County. Companies now have the ability to use these social media networks to conduct targeted research as well as have "personal" communications directly with their consumers. This is the most powerful tool to come to marketing in a generation. Differentiation is another core marketing value discussed in "Crush It!" With the Internet age upon us it is exceptionally easy to blend in with the noise and chaff. One must truly be exceptional to stand out in a crowd. A favorite quote of mine from the book is "So how are you going to differentiate yourself from all the other clowns? ("Clowns" is, of course, used in the best possible way.)" It's this, in-your-face method that Gary delivers the message that you need to be the best you that you can be. It's a challenge, no doubt. Just Googling "differentiate using social media" gives the following: Results 1 - 10 of about 59,500 for how to differentiate yourself in social media. The social media landscape is moving at light speed and a marketer needs to "hustle" just to keep up with it, which leads me to the next pearl. Hustle! Gary Vaynerchuk makes no bones about the fact that 99% of the people who embark on a journey to "Crush It!" will not have the "chops" to get the job done. Hard work and patience are the two keys to making it happen. Another gem Gary provides is about patience, he says "If you contact me within a year of starting your business to complain that you haven't made the money you thought you would, you're not listening. I said that you could make a ton of money being happy; I didn't say you could do it overnight." Patience and hard work, seems reasonable, right? Gary devotes an entire chapter to the next pearl of wisdom. Chapter nine is called the best marketing strategy ever. The entirety of this chapter consists of only five characters, C-A-R-E-. It may be just that, the best marketing strategy ever, many companies have lost touch with their consumers. This harkens back to the use of ethnography and psychographic segmentation. Both of these market research strategies hinge on understanding the emotional connection with brands and products as well as the behaviors that motivate a consumer to make the choices that he or she does. By "Caring" a marketer should be able to glean this information. In summary there are some great anecdotal stories in "Crush It!" that expose Gary's brash and cavalier personality. Behind these stories lay some basic marketing strategies that can and should be applied to any marketing situation. Understand your business and be the most knowledgeable about your market and products. Use technology to your advantage. Your competition is! Differentiate yourself and stand out in that online crowd. Work your ass off but don't expect instant results, hard work takes time and patience. Finally and most importantly, take the time to care about your consumer. They are after all the sponsor of your business and their recommendations are worth more than anything you could pay for. ... show more
Reviewed in the United States on May 1, 2010 by Brian J. Wing
    • Entertaining, just like the author
The first time I watched Wine Library TV, I was intrigued. Gary was so unique in a world that most perceive as a subject to be discussed by stuffy, snooty intellectuals. Sure he is over the top at times - my wife refers to him as that "obnoxious wine guy" but he gets your attention and he knows what he is talking about. The video blog is the perfect vehicle for him because it suits his character so well. One very good thing about his book is this: it is short. I mean that as a compliment, not as in "thank goodness it is over with." There are far too many books out there that have a bunch of useless pages simply to justify a high purchase price or make people think it is filled with knowledge but for most of these books you could cut out a large percentage of the pages and not lose a thing as far as useful information. Gary's book is to the point and it is not one big advertisement for his business, either. His personality really comes across in the words so it is like either you are watching his blog or listening to him in person. This book is about establishing your brand, your true identity that reveals your passion to people, and that is exactly what he does here - his brand comes across nice and clear. He also has a lot of very sensible and useful things to tell you about how to monetize your passion, though it is not a book that worships money. It is about being happy and if you are passionate about something and are lucky enough to make a living from it, then you are doing very well indeed. There have been some who criticize the book because they say that use of social media is so widespread these days, it has become a ho-hum thing compared to being more cutting edge back when Gary began using it. In a sense that is true; just like in the early days of the internet web sites were very primitive and people who were able to create one had the advantage over those who did not simply because they had a web site. But while web sites are now much more commonplace, that doesn't mean that they are no longer effective. It is what you do with the site that counts, and that is what Gary is trying to get across in his book. It is what you do with your passion that counts. While Facebook, Twitter, etc. have become much more popular, there is still plenty of room for people who are willing to work very hard to be successful. You just have to work harder these days because there is more competition. But if you follow your passions (instead of doing something just for the money) and create a game plan, that still gives you the edge over all the people who don't even bother to try, or whose efforts are half-hearted. The message is if you are passionate, you're going to have fun doing what you do and success will follow. There's a lot more in the book to like. I don't agree with everything Gary said but I find there is no denying his passion and enthusiasm and that comes across on every page. It is well worth reading even if you've heard it all before, because of hearing it from his perspective as well as letting his words serve as a motivator and reminder. We can all use a kick to get us going! I felt this was a worthwhile read. It is short and to the point with a great ratio of useful content per page. ... show more
Reviewed in the United States on November 15, 2009 by monkuboy

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