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SHEGLAM Color Bloom Liquid Blush Makeup for Cheeks Matte Finish - Love Cake

  • Based on 8,726 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Mar 5
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Color: Love Cake


Size: 0.18 Fl Oz (Pack of 1)


Features

  • Light Coverage: Provides a natural, matte finish blush for a light coverage look
  • Cruelty-Free: Made with cruelty-free materials and free from harsh chemicals
  • Moisturizing Formula: Infused with moisturizing ingredients to hydrate and nourish skin
  • Vibrant Color: Features a vibrant, matte shade in a creamy, pigmented formula
  • Easy Application: Comes in a palette for seamless, streak-free application

Item Form: Cream


Finish Type: opaque


Coverage: Medium


Brand: SHEGLAM


Color: Love Cake


Product Dimensions ‏ : ‎ 1.3 x 1.3 x 3.1 inches; 2.08 ounces


Item model number ‏ : ‎ sb3240


Manufacturer ‏ : ‎ SHEGLAM


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If you place your order now, the estimated arrival date for this product is: Wednesday, Mar 5

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Top Amazon Reviews


  • OBSESSED!!! Ten stars
Color: Love Cake Size: 0.18 Fl Oz (Pack of 1)
This is the easiest, most beautiful blush and all over face flush!! It sets into the skin like silk. It can be with alone or over a base without disturbing the rest of your make up and gives a beautiful, natural glow. Everyone I gifted it to looks good in it!! I forgot I gave it to my sister and when she walked in I said, your skin looks so flushed and glowy. I cannot believe it’s so cheap. My favorite color by far is Love Cake, if you like pink tones it’s perfect. I put it on my cheeks and lips, then dab a dot on my eyelids and nose for a natural looking flush throughout my face. I also have ***** which I use minimally as a highlighter. I have Float On and ***** which are pretty if you like peach or more reddish orange tones. Absolutely one of my favorite products along with It CC Cream mixed with L’Oréal **** as my light foundation. I love the little sponge applicator too. ... show more
Reviewed in the United States on February 22, 2025 by Amazon Customer

  • Love these blushes- bought 4 colors
Color: Matte Float On Size: 0.18 Fl Oz (Pack of 1)
The sheglam blushes are fantastic. I bought 4 different colors. Initially I bought love cake, which is a highly pigmented pink and birthday suit which is a gorgeous bronze. Both are super pigmented which is perfect for a photo shoot or glam look (even with just 1 dot), but I also needed something more subtle for everyday. So I bought float on, which is my new favorite- its a soft warm peachy blush. Build able. In the photo I am wearing it with 3 dabs on each cheek. Not too much for every day natural looking makeup. I also got hush hush which is a softer less pigmented pink than love cake. Works more for everyday subtle. These blushes last much longer than powder blush and blend beautifully and last all day. The packaging is pretty. Im in love. ... show more
Reviewed in the United States on February 13, 2025 by Nora

  • Rose Ritual - LOVE; Risky Business meh
i ADORE this product. love the applicator, the blendability, the color, the pigmentation. i was very surprised when i swatched this on my arm, so see it look so orange in comparison to the other new products i swatched next to it. however, it blends out to a beautiful peachy glow. have worn on bare skin and it looks beautiful! Dont be afraid of the liquid level inside the bottle - the applicator holds a LOT of product, and you only need a dot or two. just give the bottle a shake if you need to re-saturate the applicator. I plan to try other shades, as well as the bronzer and contour. LOVE this applicator! UPDATE ordered a 2nd shade, matte risky business. still love the applicator and formula, but wish the blush colors weren't so heavy on the orange/warm side. looing for a cooler pinky tone, "love cake" looks too babyish? IDK. ... show more
Reviewed in the United States on January 12, 2025 by subtlepen subtlepen

  • not enough pigmentation
Color: Love Cake Size: 0.18 Fl Oz (Pack of 1)
this blush color is so pretty and the application is easy and cool. although i applied 3 dots and didn't get enough pigmentation that i would've wanted.
Reviewed in the United States on February 19, 2025 by Shonte

  • This product is amazing!!!
Color: Matte On Point Size: 0.18 Fl Oz (Pack of 1)
I have gotten so many compliments from this. Such a cute color and lays down well. Would recommend to anyone trying to find a cute affordable blush and new to makeup. The only con I’d say is that it doesn’t last for a long time! But it’s still so perfect. 5++++++
Reviewed in the United States on February 24, 2025 by Chiamaka

  • Very Pretty!
Color: Matte Swipe Right Size: 0.18 Fl Oz (Pack of 1)
This is a very pretty liquid blush and only takes a very small amount. It’s highly pigmented and provides a beautiful color. It blends easily with a brush or fingers, and stays on for hours.
Reviewed in the United States on March 1, 2025 by JRK

  • “Night Drive” doesn’t look matte on my dry skin. Looks REALLY glowy.
Color: Matte Night Drive Size: 0.18 Fl Oz (Pack of 1)
I have very fair, very cool toned skin. Anything with even a HINT of warmth looks even warmer on me (like like those with warm undertones who use anything even slightly cool looks even cooler toned on them). It’s hard finding good blush shades for my very cool skin. I’ll get a pink and it ends up looking peach if it has a little warmth to it (and many do, although now the cool toned baby pink has become more popular, finding a pink that works for me hasn’t been as hard as it used to be). But I found dusty pinks, mauves, purple, berry, and plum tones look best on me. With berry tones, I usually need to be careful since I’m very fair and most are deeper in color. They can also lean warm and end up looking more like a red on me than a berry. The shade “Night Drive” in the first photo looked like it was a beautiful dusty rose color. In the photo showing all the shades swatched together, it looked like a beautiful plum color. But then in the other photo where it showed the 3 new shades and had a shade description, the color looked like it was more of a reddish berry, but was described as a deep plum red. To me it’s either plum (a purple toned shade) or red, but I guess “deep plum red” means it’s a berry with a red tone. I was hoping it would end up looking more like it did in the first photo (a kind of dusty rose color) or the swatch photo (a beautiful plum color), and not be too red toned. They have both matte and shimmer finishes. 4 shades have a shimmer finish and 11 shades have a matte finish. Some shades come in both finishes - matte and shimmer - while some of the others only come in one finish (either matte or shimmer). I was happy when I saw the shade I wanted (“Night Drive”) was one of the matte shades. I don’t like my blushes to be shimmery. Shimmery usually means glittery, which I don’t like. Shimmer/glitter can accentuate texture and fine lines, plus depending on the shimmer (if it’s larger shimmer/glitter particles), then that can migrate to the rest of my face. And even if there’s no glitter, dewy/glowy finishes still can accentuate texture and fine lines. So I prefer my blushes to be matte, and I can add glow another way if I want it. In person, the shade is more like it appeared in the photo showing the 3 new shades with the description, and I’d definitely agree with the description of “deep plum red.” It definitely is a kind of plum color but with a red tone to it. On my very cool toned skin, it shows more as a red than I wanted, but it still looks nice. The component is nice! It’s a plastic, hexagonal tube that has a soft, baby pink kind of color that has a frosted gradient look to it. The top twists off to reveal a pointed sponge tip that you can easily dot onto the cheeks. When the sponge tip goes into the bottom of the tube, there’s a piece inside that I guess is kind of like a stopper to keep too much product from coming out. I was worried how that’ll work once I’ve used these a lot and they start to get low - will I still be able to get product on the sponge? Because with that stopper in there, it seems like once it gets low and the product isn’t hitting that spot, I wonder how it gets the product? But only time will tell. So far, I’ve been using this shade off and on for 5 months and it doesn’t seem like there’s any less product on the sponge tip when I take it out now than there was when I first started using it. So I’m happy about that. You get enough product on the sponge tip where you can use the tip to dot it on your cheeks. That’s how I’ve been preferring it when I apply it. I take the pointed tip, and do a couple tiny dots. Then I take my fave brush for any liquid/cream product (Elf Putty Brush) and dab the product out. I stamp the brush over the dots to spread the color out where I want it, and then keep lightly stamping to blend it to where I want it. It blends out nice and easy. I prefer doing dots on one side, blending that out, then doing the dots on the other side. I have tried it where I apply the dots to both sides and blend out one side then go to the other, and I’m still able to blend the other side easily. I also tried applying some to the back of my hand (stamping the sponge onto the back of my hand, then dabbing my brush into it to pick some product up and spreading it evenly on the brush) then going in and applying it on my cheeks. This worked well to, but I felt like I wasted a decent amount of product doing it this way. I had to keep putting more on the back of my hand to pick up more product. But this is a good way to do it if you feel like it’s too pigmented or want a slight wash of color. Unfortunately, even on my very dry skin, this does NOT look matte AT ALL. It looks REALLY dewy. Thankfully, it doesn’t have any shimmer to it. But it has a very dewy look to it. Because of that, I feel like it can sometimes pick up product underneath (like my foundation), which I HATE! I at the same time I got this, I also got 2 shades of the SheGlam Sun Sculpt Bronzers and I LOVE those. They apply nice and easy, dry down and set on their own, and have a matte finish but not too matte where it looks dry. They’re beautiful. I was expecting the formula of this blush, being a matte finish, to be similar to those. So I was pretty disappointed when it wasn’t. I have to be really careful when applying it to make sure my foundation underneath doesn’t lift up. I have to usually wait a bit after I apply my foundation before I apply this, which just isn’t always easy to do. I use a fan sometimes to speed the process up. But, it’s just not something I like having to deal with. I’ve used tons of liquid/cream blush formulas and I’ve never had issues with them lifting any of my foundations underneath when using my HG brush for them (the Elf Putty Brush). There’s just something about that brush that’s always magic with liquid blushes. But NOT with this one. I also tried using a sponge and my fingers, and still had the same thing. I’ve tried this with different foundation formulas and finishes. This seems to work best with a matte foundation, but even then, I need to be careful when applying it so foundation doesn’t lift up underneath. I tried setting my face with powder before applying this and that didn’t work at all! It just made this look patchy and uneven. So, I just need to let my foundation set completely on its own before applying this and be careful when applying it so it doesn’t lift my foundation underneath. Then, I need to put a tiny bit of powder of this so that it doesn’t look so dewy. Overall, this one wasn’t a win for me. I LOVE the Sun Sculpts (in shade Tawny Amber for bronzer and Soft Tan for contour). If the formula on this blush was like those, I’d love this too. But, unfortunately, it’s not. It’s glowy when it’s supposed to be matte and just finicky to work with. So this isn’t something I’d recommend unless you WANT a dewy blush that isn’t shimmery/glittery and don’t mind it might be finicky to work with and lift up your foundation. I give it 3 stars. It’s okay, but not great. ... show more
Reviewed in the United States on March 12, 2024 by Lover of All Things Beauty Lover of All Things Beauty

  • Love this
Color: birthday suit Size: 0.18 Fl Oz (Pack of 1)
This darker warmer shade is perfect for quick morning make up. Small amount on apple of cheeks and pat it around. This color is subdued enough to also use for my eyeshadow. Tap and blend. I have 3 colors. Add some liner and you’re done. I quit using the Sheglam site since it looked up my card twice but this and the liquid lipstick is awesome ( doesn’t feather). ... show more
Reviewed in the United States on February 10, 2025 by Lynda

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