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Almay Truly Lasting Color Liquid Makeup, Long Wearing Natural Finish Foundation with Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, -Fragrance Free, Dermatologist Tested, 240 Beige, 1 oz

  • Based on 2,328 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Wednesday, Sep 25
Order within 17 hours and 58 minutes
Available payment plans shown during checkout

Color: 240 Beige


Features

  • Helps nourish and protect your skin for up to 16 hours and wont rub off even in heat and humidity
  • Formulated with vitamin E and lemon extract to keep skin smooth and naturally radiant
  • Light to medium buildable coverage blends seamlessly for a naturally luminous and flawless finish
  • Helps to make dull skin look brighter so even a night of restless sleep won't show through the glow
  • As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free

Description

Finally! A long-wear foundation that feels like nothing and takes on everything: marathon workdays, sultry weather—for up to 16 hours. You get light-to-medium coverage, in a formula that our experts infused with vitamin E and lemon extract; we personally love how it skims on and blends seamlessly, producing the naturally luminous, flawless finish we've always wanted. The formula also helps to make dull skin look brighter (and like it's had its morning coffee or kombucha)—so even a night of restless sleep won't show through the glow. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free. Pair with your favorite Almay powder and blush for a complete look. Available in 7 shades


Item Form: Liquid


Color: 240 Beige


Skin Type: Dull skin


Finish Type: Luminous, Natural


Recommended Uses For Product: Face Makeup


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6 x 5 x 4 inches; 3.52 Ounces


Item model number ‏ : ‎ 7209750005


UPC ‏ :


Manufacturer ‏ : ‎ Almay


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Sep 25

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews


  • Flattering
Color: 120 Ivory
This foundation goes on well. I only have to use very little so the bottle lasts a long time.
Reviewed in the United States on September 8, 2023 by Linda

  • Tried and true
Color: 220 Neutral
I've tried many different foundations but none of them cover without caking like this one does. It seems like many foundations are too thin or too thick but I really like this one and it doesn't make my face break out.
Reviewed in the United States on August 28, 2023 by K. Hanley

  • Light coverage
Color: 120 Ivory
I do not like to look made up but like some light coverage of spots on my face. This works and I do not feel like I am wearing make up.
Reviewed in the United States on August 18, 2023 by sawandquilt

  • Very sheer
Color: 240 Beige
this is very sheer, almost like nothing on your skin
Reviewed in the United States on August 12, 2023 by Amazon Customer

  • Perfect makeup for over sunscreen
Color: 120 Ivory
I loved that this makeup is sheer enough not to have a 'pile on' effect over sunscreen. The color matches my skin tone and covers discoloration even though it is sheer. It is not glossy like some makeup; the finish looks very natural.
Reviewed in the United States on July 26, 2023 by katrina

  • ‼️ New favourite foundation ‼️ blows expensive ones out of the water
Color: 220 Neutral
Unscented ✅ Blends seamlessly -- 220 really matches my skin tone ✅ Skin Looks flawless, even w/o setting powder (you can probably skip it) ✅ Pores much less visible ✅ Haven't checked longevity yet & I might update my review, but so far it's really nice on my skin and very buildable. Almay TLC can more than hold its own -– save yourself $30 or more and get this brand ASAP so it doesn't get discontinued, please :) ... show more
Reviewed in the United States on July 1, 2023 by Buying_Time

  • Lightweight, medium coverage, Semi Matt
Color: 160 Naked
So I started to change my formula when it came to foundation being that I wanted to go for a healthier foundation a lot of these foundations are not hyperallogenic, unless you pay for non-drugstore foundation the only foundation I know that are hyperallogenic, that are for sensitive skin are physicians, boots, Almay, some Revlon products and Neutrogena but Neutrogena has a tendency of irritating my skin for some reason. I have combination skin with an oily T-zone I’m acne prone with sensitive skin, I’m 28 and still get acne I was using the Almay clear complexion which worked really well with me but unfortunately, I had read up on using salicylic acid which it contains, that with time it tends to thin the skin it is not good for people of medium skintone Hispanic or black I’m cool toned with a tan I realize that it was starting to leave dark spots on my face every time I broke out and it would clear up it would turn into a dark spot and scar so I decided to try this formula which has vitamin C, vitamin E which is healthier for your skin I must say that I am very impressed it goes on smoothly and does not emphasize on my pores it does not settle in lines although I do use it under my eyes with a Real techniques beauty blender and the rest of my face with a flat top kabuki brush. take it in mind this foundation will not look good at all!!’ if you do not know your undertone and do not get the right color foundation I have went through a few of them by now and have learned. As for coverage I have lots of acne scars but I do not like to wear heavy makeup I use full coverage in the winter time only because it doesn’t feel like it’s melting on my face. So I would say this is a medium coverage I have not tried to make it buildable but being that it sets very fast I don’t know if I’d want to try that though. This foundation is really good for spring and summer time because it is so light weight and does not come off easly. I purchased the buff, natural and naked none of them matched me I went to Ulta to get my undertone went with Beige 240 The beigie has a nice pink undertone. The foundation is a Semi matte has to be set with a powder so that it could live up to the actual 8 to 9 hours I also use NYX Clear studio primer which works well with this foundation you can get a total of nine hours without it looking cakey or blotchy or oil breaking through, I use physicians powder to set it. If you are looking for a natural lightweight foundation this is for you it does not have flashback or white cast when taking pictures which is a plus!! I have used Revlon color stay, L’Oreal pro matte, Boots beautiful mattifying, NYX Total control foundation and out of all of these foundations I’ve used this is by far the best!! although Almay clear complexion one has a better coverage I will say that this is just as good!! Good for combination skin with oily T-zone, acne prone skin, sensitive skin. Once you use makeup remover, wash this off your face your face it feel very soft at least for me it does I think that it’s because of the vitamin E which helps a lot with my dark acne spots. I have not had any breakouts with this foundation but then again I never do with Almay!!! ... show more
Reviewed in the United States on March 28, 2018 by Nicole NV

  • Amazing!
Color: 160 Naked
I’ve searched high and low for a good foundation and I finally found the PERFECT one!
Reviewed in the United States on July 6, 2023 by Amazon Customer

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