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Entrepreneur Press

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

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Arrives Sep 26 – Oct 3
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Publisher ‏ : ‎ Entrepreneur Press; Illustrated edition (August 13, 2013)


Language ‏ : ‎ English


Paperback ‏ : ‎ 230 pages


ISBN-10 ‏ : ‎ 1599185059


ISBN-13 ‏ : ‎ 57


Item Weight ‏ : ‎ 12 ounces


Dimensions ‏ : ‎ 6 x 0.6 x 8.9 inches


Best Sellers Rank: #31,465 in Books (See Top 100 in Books) #47 in Marketing for Small Businesses (Books) #50 in Web Marketing (Books) #93 in E-commerce Professional (Books)


#47 in Marketing for Small Businesses (Books):


#50 in Web Marketing (Books):


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Top Amazon Reviews

    • This book is The Matrix for business owners
We all know with the 80/20 principle is, but we all got it wrong. Just like you I thought 80/20 was all about getting 80% of your business from 20% of your clients. Turns out I was only partially right. In less than an hour of studying this book, Perry Marshall explains the hologram and the fractal thinking behind the 80/20 curve. Now that I finished my first pass through this book, I already understand how to generate 14% of my profits and 21% more revenue from my next sales campaign. When you apply 80/22 pricing models, you’ll never priced things the same again. Why? Because you’ll understand that approximately 4% of the people who buy your product would gladly pay many times more than the asking price for a higher level of service. It’s mathematically guaranteed! As I continue to let 80/20 expand inside my mind, I too can see multiple applications for many aspects of how to apply in my life. Thanks Perry, the best book I’ve bought so far this year! ... show more
Reviewed in the United States on December 12, 2017 by Mitch Russo
    • Do yourself a favor get this book, is a must.
This book is kind of repetitive, is easy, but I would pay even twice the price if I knew how much I could improve my life like it did. The 80/20 principle is something universal, i applied to so many things in my life that is countless, the author go so deep and have so many examples of how we can use it that there's no way to loose the point. They even called to follow-up of how the book impacted me and how I would use it, i said the truth that I love the concept but sadly couldn't do nothing at the moment, 1 year later and after following this book principle and my life has changed so much that is like night and day. Get this book, rich dad poor dad, set for life from Scott Trench , brrrr from David Green and see how your mentality and life change. ... show more
Reviewed in the United States on January 18, 2021 by stanley
    • Follow it and change your life...
This is definitely an all-time classic and must read for Internet Marketers as well as anyone in general. I literally start off each work day and determine WHAT is the 80/20 needle mover that I can implement today. This has never failed me and even if I work 2 hours in a given day if a crisis or issue comes up in the business, I know I moved the needle forward as I do the 80/20 FIRST THING, EVERY DAY. Also, this is an easy and entertaining read so you can knock it out in a few days but its extremely impactful. ... show more
Reviewed in the United States on February 4, 2019 by Fabian Epperson
    • Totally Revolutionized My Way of Doing Business
So many books on marketing typically start with about 3 to 4 chapters on absolute fluff. 80/20 starts immediately with practical solutions and explains in easy, uncomplicated ways the value of 80/20 for every aspect of your business.This is the best book I have ever read on sales and marketing. I wish I had known about this book 4 years ago when I started my business. But, better late than never. This will be my marketing Bible from here on out. Period. ... show more
Reviewed in the United States on May 6, 2020 by A. Wright
    • A must read for anyone in business.
A great book. It takes the 80/20 principal to a deeper and amazing depth that I never realised existed. If you think you understand the Pareto principal but only use it at the first level you will be in for a surprise. Start with 80/20 and then apply the 80/20 principal to the previous "20", then do it again to the remaining 20 and so on. You will need to read the book to see the magic that appears (especially in relation to price points for your products). ... show more
Reviewed in the United States on December 17, 2017 by alan s
    • The '80/20 Rule' isn't a rule at all - it's ...
The '80/20 Rule' isn't a rule at all - it's a LAW. And just as the Law of Gravity effects your daily life in many ways everyday - so does the Law of 80/20. Bottom line: Understanding 80/20 will enrich your life - and pocketbook - in ways you can't begin to imagine. NOTE: Perry also provides a number of resources/tools you can access to help with EXECUTION (ie -just don't 'learn' - DO) ... show more
Reviewed in the United States on May 12, 2017 by JTK-USA
    • Hate Math, but LOVE This Book! Truly Life-Changing.
I don't think I could gush over this book any more than the previous 60+ reviewers have done. Suffice to say I agree with all of them. So, I'll focus more on pointers for getting the most out of this book, especially for fellow "math-has-always-sucked-for-me" people... First, you must read this book. Period. It is an easy read...very accessible, short chapters, and actually quite entertaining. Most importantly, it will revolutionize your thinking about everything; it will especially open your eyes to the personal power *you* have to make your work infinitely more effective. Second, apply 80/20 to the content of the book; focus on one suggestion that stood out to you the most. Maybe it's simply a tip that seemed most easy to implement. Maybe it's something that generated a gut-level, visceral reaction as you read it. Maybe it's the only thing you remembered after your read the book. Just do *something.* After you've implemented one strategy from the book, apply a second. Then, go back and reread this book. The implications of every chapter are so deep, you are guaranteed to peel back different layers every time you read it. Finally, if number analysis is not your strong suit, I suggest you find and/or appoint a "Data Friend." Don't get me wrong, there's plenty to learn, even if data analysis makes you go cross-eyed. However, you will seriously amplify your results if you have a Data Friend with whom you can discuss and collaborate. I have been a client of the author's for several years and I take my hat off to him for helping me, a life-long hater of math, understand and apply 80/20 to my life and business. It is his insight and coaching that is directly responsible for the rapid growth of my business! Of course, there's always more that can be learned and done, which is why I'm thrilled to have this "pocket-sized" version of his 80/20 teachings and insights. This is truly a one-of-a-kind resource for anyone in sales and marketing. Even if you only read one chapter, you can't go wrong! ... show more
Reviewed in the United States on October 9, 2013 by Susan Kruger, M.Ed.-SOAR Study Skills
    • Yes, believe it!
I thought that this book was non sense at first. But could it really be true? I read it over my vacation and couldn't wait to go back to the office and crunch those numbers. They were far more dramatic than I thought. I also realized that much of the advice of "professional" consultants in my field is outdated at best and quite detrimental to business. I really liked the book and the ideas he inspires. I also liked the personal stories-they humanize the narrative. I thought the book was informative, funny at times and very nicely written. ... show more
Reviewed in the United States on August 22, 2017 by Michaela N.

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