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Rocky Nook

The Successful Professional Photographer: How to Stand Out, Get Hired, and Make Real Money as a Portrait or Wedding Photographer

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Description

Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.But the truth is that you can create the most amazing photos…yet still have a failing business. And what’s the point of being a great photographer if you can’t build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:• Best practices and strategies for Instagram, YouTube, and Facebook• Being found through SEO• Promoting yourself and your work• The role that testimonials and reviews play in your success• Creating long-term client relationships• Forming personal connections with clients with promo videos• Why you should feature your work in publications• Pricing your work and the gentle art of the up-sell• Understanding and conveying the crucial importance of selling prints While the photographs you create are the core of your work as a photographer—being exceptional at your craft is a must—that’s only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you’ll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.Foreword by Luke EdmonsonTABLE OF CONTENTS Part I: How to Stand Out Chapter 1: Unleashing Instagram's Business Potential Chapter 2: SEO for Portrait and Wedding Photographers Chapter 3: Client Testimonials Chapter 4: YouTube and Facebook Live Broadcasts Chapter 5: The Effective Business Promo Video Chapter 6: Featuring Your Work in Magazines and on Blogs Part II: How to Get Hired Chapter 7: The Impact of First Impressions Chapter 8: Understanding a Prospective Client's State of Mind Chapter 9: Delivering a Skillful First Prospective Client Meeting Part III: How to Make Money Chapter 10: The Perceived-Value Tier System Chapter 11: Client-Centric Pricing Strategy Chapter 12: Anchored Collections Sales Method Chapter 13: A La Carte Sales Method Chapter 14: Final Design and PresentationConclusion Read more

Publisher ‏ : ‎ Rocky Nook (November 24, 2020)


Language ‏ : ‎ English


Paperback ‏ : ‎ 240 pages


ISBN-10 ‏ : ‎ 1681986108


ISBN-13 ‏ : ‎ 04


Item Weight ‏ : ‎ 1.85 pounds


Dimensions ‏ : ‎ 8 x 0.75 x 9.75 inches


Best Sellers Rank: #731,312 in Books (See Top 100 in Books) #35 in Wedding Photography #585 in Photography Reference (Books) #609 in Digital Photography (Books)


#35 in Wedding Photography:


#585 in Photography Reference (Books):


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Top Amazon Reviews

    • This book encompasses all of the other things besides knowing how to shoot you will need
5/5 Rating This is the 4th Roberto Valenzuela book that I have and I love that this book encompasses everything a photographer should learn to be competitive in today's market outside of knowing how to shoot. This book discusses what it takes to become a PROFESSIONAL photographer not just with your photography but in business. Roberto's books tend to weight heavily on the technical aspect and this book doesn't disappoint. This book talks about everything else every other photographer leaves out but is the most important and that's the BUSINESS.. If you do not know or understand the business it will be very hard for you to survive in this ever so competitive market. Do yourself a favor and buy this... and read it. Pros Discusses everything you never knew about the business aspect Cons Roberto can often lean on the technical side when explaining points but that's not a bad thing ... show more
Reviewed in the United States on April 11, 2021 by DaveSincere
    • Wonderful book to help improve your photography business!
Fantastic book. Roberto takes you through the business side of being a photographer. The side that no one wanted to sit down and write about. I truly appreciate the effort that went into this book. I have highlighted and marked so many pages and added the tasks to my business “to-do” list. Some are quick and easy, obviously I did those first, while others require daily time and dedication. This will be my roadmap of growing my business for 2021. In depth and technical, at the same time an easy read. Get to the end and go back to start your to-do list! ... show more
Reviewed in the United States on December 30, 2020 by Jason D Krause
    • A lot of well-written information you need to know to start a photography biz!
A quick scan of the author’s qualifications convinced me that Valenzuela can teach us how to be successful professionals. He has written six books, and is a member of the Canon Explorers of Light group, teachers courses, and practices the commercial trade of photography. Of course, before he was a photographer he was a professional concert classical guitarist, wouldn’t you know :-) The first section of this most interesting book tells us how to stand out in what we know to be a vast crowd of digital photographers. Of course, if we are to succeed, we must indeed stand out! He advises us on how to best use Instagram to our professional advantage including how to use hashtags. Who knew there was that much value in how you use hashtags? This is all so interesting as well as useful. The chapter on how to make a successful YouTube videos was likewise informative and fun to read. I enjoy his advice that it’s OK to dress casually, but you need also always look professional. I dressed the same way in my work life so it’s not surprising we do the same for YouTube! Valenzuela’s section on how to attract and keep clients has advice I’ve not seen elsewhere and, as is the rest of this book, was a pleasure to read. He reminds us that our clients are intelligent beings and deserve creative and thoughtful small talk. Questions about the weather are boring, asking whether they found the office OK is goofy because they are they are. Instead, the author suggests we compliment them on some option for the shoot that they chose, or on something they are wearing. In other words, don’t do the usual thing — personalize your chit-chat. Toward the end of the book the author spends a lot of time on what seems to me a complete and creative discussion of how to price and how to sell your services. I have read in many places that, to do a wedding shoot, you should always have an assistant or second photographer just in case. He strongly advises us to include the cost of that assistant in the pricing of the wedding so that we don’t pay it out of our own pockets. He also discusses what those costs might be. Valenzuela makes it clear he is not in it to gouge customers. He says there is enough money to be made from even the lowest tier pricing so that we do not need to focus only on higher end jobs and clients. As a human and potential client, I was touched to read that section:). I had never heard the term “anchored collection” but it was interesting. You make multiple offers to your client of various collections they could choose among, anchoring the choices with a very inexpensive one and then an expensive one at the top, with other options in between. Makes sense for both the client and the photographer. The author spends a lot of time going into great detail for beginning professionals and I believe a reader would come away well prepared to jump into the photography business. Valenzuela doesn’t appear to be hiding any secrets from us and lays it out so that you have a path to be a successful professional. This would be an indispensable manual for anyone going into the photography business. ... show more
Reviewed in the United States on August 22, 2020 by Gloria Z. Nagler
    • A great asset for the photographer looking to grow business.
The Successful Professional Photographer is a book geared to wedding and portrait photographers who are looking the better their business practices. Part one is How to Stand Out- it explores promotion. Part 2, How to Get Hired explores ways of “sealing the deal” while the final section, How to Make Money, examines the monetary considerations of running a successful business. There is tremendous breadth in this book, but depth varies between subjects. For example, SEO (search engine optimization), which is a subject unto itself, is described and its value extolled but the skills and tools required to utilize this promotional strategy are only hinted at. On the other hand, client interaction is analyzed and critiqued in tremendous detail, inviting a self-reflection that will certainly demand a more objective look at one’s own presentation and interaction. There are great, simple and even obvious suggestions that many photographers simply don’t take the time to pursue- client testimonials (and how to request them), promotional videos, and making live shoots available as commercial tools. The impact of these often overlooked ideas can make a tremendous difference, as the author makes clear. Valenzuela examine the psychology of the client and shows his expertise in managing people through the booking, shooting and selling phases of a photography gig. From organizational planning for an event to managing bad reviews or difficult customers, his insight into approaching people so that they feel that they have been well cared for and happy with your work is outstanding. The reader is asked to take a step back and consider not simply how he presents himself, but rather, how he is perceived. From conversation starters to methods of approaching pricing, the advice makes one reflect on those crucial things that we may say, do, or somehow radiate that will affect jobs and sales. Finally, the money side of a photography business is investigated with varied levels of client incomes and expectations taken into account. From pricing shoots to tiering packages, the advice on marketing delves into the area of the business that most creatives hate to consider but must answer to successfully make a worthwhile salary from their skills, efforts and investments. This book, along with Rocky Nook’s Best Business Practices for Photographers by John Harrington, provides essential business training for the creative trying to make a business of their craft. ... show more
Reviewed in the United States on February 5, 2021 by Robert G. West
    • Lots of content, lots of duplication, lots of acknowledgements
I'm sorry, but paragraphs and paragraphs of self-involved acknowledgements comes off as really pretentious. Not a great way to start a book, honestly. Sentence, maybe two, for each, so the audience can skip them as fast as possible. We...don't...care.
Reviewed in the United States on April 18, 2023 by James C

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