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Harper

How to Revised and Expanded Edition

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Availability: In Stock.
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Arrives Monday, Dec 30
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Format: Hardcover


Description

A revised and expanded edition of the world-renowned graphic designer’s classic and bestselling monograph, using examples from a portfolio spanning his full career to date.Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bierut’s enthusiastically eclectic approach that has been a hallmark of his career. This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish—including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut’s brand design for Hillary Clinton’s 2016 presidential campaign—providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era. Read more

Publisher ‏ : ‎ Harper; Expanded edition (September 7, 2021)


Language ‏ : ‎ English


Hardcover ‏ : ‎ 352 pages


ISBN-10 ‏ : ‎ 0063141574


ISBN-13 ‏ : ‎ 75


Item Weight ‏ : ‎ 4.64 pounds


Dimensions ‏ : ‎ 9.5 x 1.5 x 10 inches


Best Sellers Rank: #148,782 in Books (See Top 100 in Books) #28 in Branding & Logo Design #61 in Typography (Books) #175 in Individual Artist Monographs


#28 in Branding & Logo Design:


#61 in Typography (Books):


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If you place your order now, the estimated arrival date for this product is: Monday, Dec 30

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Top Amazon Reviews

    • Perfect.
Thanks.
Reviewed in the United States on October 5, 2023 by Estella
    • So good!
Love it. The pages feels great and it’s exactly how big I thought it would be. It’s full of amazing inspiration for designers
Reviewed in the United States on February 10, 2022 by Jamisyn
    • Inspiring
Michaels work & process will keep you on the road to develop great taste & a strong sense of direction in all your design endeavors.
Reviewed in the United States on October 1, 2021 by Angel Matos
    • Not really a process breakdown of "How to"
This book is more of a giant portfolio, I was expecting a little bit more of a behind the scenes of the process breakdown. Overall it's nice to see and analyze but that's really it.
Reviewed in the United States on December 7, 2022 by Ana Ramirez
    • Horrible reading experience
Can't zoom in on text. Which makes the text size barely readable even when I tried to read it on a desktop monitor and the experience is worse on mobile. For some reason when grabbed a sample from the Google play book store their ePub version reads beautifully. Amazon, I would like a refund but do not see the option for a refund on this item. ... show more
Reviewed in the United States on September 9, 2024 by Julio
    • Kindle format sucks !
The kindle format is really tiny even when you click to increase size. Note not a book review but a kindle format review.
Reviewed in the United States on August 25, 2022 by lovetta sangster

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