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it COSMETICS Brow Power Filler, Volumizing Tinted Fiber Brow Gel - Instantly Fills, Shapes & Sets Your Brows - Waterproof Formula Lasts Up To 16 Hours - 0.14 Fl Oz Universal Auburn

  • Based on 123 reviews
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Color: Universal Auburn


Features

  • BROW POWER - Brow Power Filler is a volumizing, tinted eyebrow gel that instantly fills, shapes and sets your brows. Available in four universal shades to match every eyebrow color.
  • EASY APPLICATION - Our innovative wand makes application easy with a micro-flocked tip to fill in sparse areas and soft, molded bristles to tint, shape and set.
  • LASTS UP TO 16 HOURS - Infused with brow-loving biotin, green tea, lecithin and hair-like fibers, this waterproof formula delivers visibly fuller eyebrows for up to 16 hours.
  • BEAUTY TIP - Need more definition or have no brows at all? Start by using Brow Power Pencil to apply hair-like strokes. Then, comb brows with Brow Power Filler to tint, shape and set. Use the tip to fill in any additional sparse areas!
  • HOW TO APPLY - Lightly press the wand on the inner corners of the tube to remove excess product. Then, use a gentle touch to sweep the brush through your brows to fill, shape and set. If you accidentally apply too much, use a spoolie to buff it out.

Description

IT Transforms Your Brows! Waterproof, volumizing and tinted eyebrow filler with hair-like fibers that instantly fills, shapes and sets your brows for up to 16 hours of wear! Results based on a 1-week consumer study. Results observed in a consumer panel survey. IT’s All in the Details Brow-loving formula infused with biotin, green tea extract, lecithin and hair-like fibersInnovative wand makes application easy with molded bristles to tint, shape and set, and a micro-flocked tip to fillOffered in four universal shades for every eyebrow color! Developed with Plastic Surgeons & Dermatologists Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin- loving formulas that give you visible results. Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Brand Dollar Sales, January- December 2020 Read more Brow Power Micro Brow PowerFULL Brow Power Universal Brow Power Filler Description Micro-fine eyebrow pencil Bold defining eyebrow pencil Brow-enhancing eyebrow pencil Volumizing tinted fiber brow gel Benefit Budge-proof & natural-looking Budge-proof & easy application Budge-proof & natural-looking Waterproof & volumizing Brush Micro-fine pencil + built-in spooley brush Tringular-tip pencil + built-in spooley brush Oval-shaped tip + built-in spooley brush Micro-flocked tip & soft, molded bristles Definition Feathery definition Bold definition Effortless definition Volumized definition


Package Dimensions ‏ : ‎ 3.94 x 0.75 x 0.71 inches; 0.63 Ounces


Manufacturer ‏ : ‎ it COSMETICS


Frequently asked questions

This product is currently out of stock. Please check back later for shipping info.

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Wonderful!
Color: Universal Auburn
The product is wonderful! Takes some time to learn how to apply - BUT - always use it now! Bought many - very happy that I was able to find this again and at a reasonable price. Thank you so much! Keep up the GREAT work!!!!!
Reviewed in the United States on November 13, 2022 by L. Allman

  • Doe type foot applies too much product
Color: Universal Taupe
The color was darker than most taupes. It shows little teeth/brush like head but you can’t see them. It’s way too much. I prefer I true brush
Reviewed in the United States on September 24, 2022 by KBelle

  • Works pretty good..
Color: Universal Taupe
TOO MUCH PRODUCT GOES ON BRUSH...HARD TO SMOOTH OUT, KINDA MESSY...
Reviewed in the United States on July 27, 2022 by Karyn Boey

  • Clumpy
Color: Universal Blonde
This goes on thick and goopy. Any effort to go over it to shape brows with a dry spoolie brush makes it get clumpy and weird. Sadly can’t return it. Would never by it again or recommend!
Reviewed in the United States on November 3, 2022 by Moxiegirl

  • Poor product
Color: Universal Taupe
Have used this product for many years. Product was very watery and there was no fibers in it. Very discussed with this product quality. Will makesure to tell my friends .
Reviewed in the United States on September 2, 2022 by WKSTEV

  • Nice!
Color: Universal Blonde
I've always loved IT cosmetics and this one is great! Very easy to use and the perfect color. Would highly recommend!
Reviewed in the United States on July 27, 2021 by Barbara Hunt

  • Brow POwER!
Color: Universal Taupe
Brush picks up each hair and adds volume, tip defines and adds a little color where needed. I love it. Love the shade. Will buy again!
Reviewed in the United States on January 12, 2021 by Claire Rye

  • Love it
Color: Universal Blonde
Thanks is great stuff. Best on market I believe
Reviewed in the United States on September 8, 2021 by Glenda Monterusso

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